Best Articles of the Week! Easter Edition

Easter is a special time. Kids dress up in their fanciest clothes, all of the candy comes in pastel colors,…

How to Maximize Your Email ROI, Part I: The Email List

Surely you’ve seen all the wildly differing statistics about email’s returns. “Email has a 3800% ROI!” “Actually, email’s ROI is…

Best Articles of the Week! MLB Opening Day Edition

This week marked Opening Day for the great American pastime: not sending email, the other one. Baseball! Major League Baseball is…

Email: The Original Snapchat of Digital Marketing

Okay, hear me out. Social media platforms haven’t been shy about copying Snapchat’s features lately. In fact, many brands (Snapchat…

Best Articles of the Week! April Fools’ Day Edition

For some, April Fools’ Day is a joyous, fun-filled day of mischief and mayhem. Other people believe that the only…

Should Publishers Use Email Newsletter Personalization?

In their quest to deliver hyper-relevant, highly actionable content, email marketers have made 1:1 personalization the goal. While personalized email…

Best Articles of the Week! Peanut Butter & Jelly Edition

This week, ESPN set the Internet ablaze by revealing the NBA’s secret addiction…to peanut butter & jelly sandwiches. For nearly…

Another “Spring Cleaning Your Email Marketing Program” Post

Every email marketing blog has a “spring cleaning” post. It’s a timely way to compile tons of email tips in…

Best Articles of the Week! St. Patrick’s Day Edition

If you’re reading this, happy St. Patrick’s Day! Or, perhaps for some readers, “Happy Day After St. Patrick’s Day, Can…

Sticking the Landing: How to Create Winning Email Closings

Is there anything so awe-inspiring as a twisting, tumbling, triple-backflipping gymnastics routine? Their captivating performances are fantastic and fearless throughout, but when…

Best Articles of the Week! March Madness Edition

Ah, March Madness! A much-needed break from those other 11 totally normal, not mad at all months of the year.…

Marketing Emails: What Readers Really Think

As an email marketer, you’re used to hearing misconceptions about your profession. “So you’re a spammer?” “Email? What, do you…

Best Articles of the Week! (Don’t Worry, They’re Right; We Checked)

Sometimes mistakes happen. The barista gets your order wrong. The barista spells your name wrong. The barista tells you, “This…

Email vs. Ad Blockers: The Feel-Good Hit of the Summer

Read in the right voice, the battle between ad blockers and publishers sounds like an action movie: a thriving publishing…

Best Articles of the Week! Pineapple on Pizza Edition

There are some things that shouldn’t work together in theory, and yet they combine to form a magical force for…

What Pokémon Go Can Teach Us About Email Re-Engagement Campaigns

For a while, Pokémon Go was everywhere. Kids were outside again, adults were kids again, and the immersive augmented reality…

Best Articles of the Week! Cheap Candy Edition

That special day in February always seems to sneak up on you. No, not Valentine’s Day. Not even the day…

Email: A Communication Dynasty

Email has long been the reigning champion in the game of mass communication. However, there comes a time during every…

Best Articles of the Week! Shark Jumping Edition

Ever since Fonzie literally jumped the shark in that infamous episode of Happy Days, shark-jumping has become synonymous with failure,…

ROI Killed the Video Star: Combat Social Media Algorithms with Email

In 1980, The Buggles lamented the death of radio with their classic one-hit wonder, “Video Killed the Radio Star.” Nearly…

Don’t Panic: The 2-Step Ad Blocking Playbook for Publishers

Ad blocking has everyone in a frenzy right now, in case you’ve been living under a rock. If you’re a…

The Mother of All Email Marketing Best Practices

Email best practices: They’re why you get out of bed in the morning and they’re why you can’t wait to…

Best Articles of the Week! Big Game Edition

It’s here! It’s that week of the year when people start obsessing about commercials, snack food, and some cryptic event…

Guest Post: The Elements of Great Email Marketing, by Captain Planet

Here at PostUp, we like to bring in outside voices to get a global perspective on email marketing. That’s why…

5 Reasons to Rethink Your Personalized Email Marketing

Personalization is a hot topic among email marketers right now, and for good reason! 74% of marketers report receiving increased…

Lessons on The Adaptability of Email, From The Nintendo Switch

In case you missed it, video-gaming giant, and elder statesman of the industry, Nintendo, held an event last week showing…

Back to the Future IV: The Evolution of Email Marketing

If 2016 was the year that will go down in the history books for testing our patience for the term…

10 Totally Accurate Email Marketing Predictions Guaranteed to Come True in 2017

If there’s one thing that the end of 2016 has brought us, it’s the sweet smell of relief an abundance…

An Email Typo a Day Keeps the Subscribers Away

You put a lot of care into crafting marketing emails for your subscribers, but even the most valiant efforts can all be…

Best Email Ever! Meet Poncho the Weather Cat

Depending on where you live, weather updates can make or break your plans. Like many others, I find myself continually…

Outlook Fix for Using Webfonts in Your Email

If you remember from an earlier post, I detail out the preferred method of how to use webfonts in an…

Why You Need Responsive Email Design

Even with vast advances in technology, email is still highly relevant in today's digital marketing landscape. Still, that's not to say…

Nurture Your Existing Customers With Email Retention Marketing

We all have heard at one time or another that it’s much more costly to obtain a new customer than…

2016 in Review: Email Marketing Edition

If you’re reading this, you made it through 2016. That, or you're a ghost with a keen interest in email…

How to Reduce Attrition Rates With an Email Preference Center

One of the most frequently asked questions we receive is, "How can I grow my email list?" Of course we…

The Dangers Of Using Old Email Lists To Boost Post Holiday Sales

We know that January can be a tough time for many businesses.  Regardless if you are retailer, a publisher or…

5 Email Tips for the New Year

Tis the season for sharing and love, so the Email Elves of PostUp would like to share some of their…

Audience Development Strategies from Ferris Bueller

Everyone’s trying to connect with their audience. Without that relationship, you’re just Ferris Bueller’s teacher, reciting economics to a disinterested…

Email and Christmas: Revamping Holiday Movies with the Magic of Email

What if? For as long as we have had rational thought, people have found themselves asking this question time-and-time again.…

How the Grinch Stole Your Holiday Email Marketing Campaign

Something about How the Grinch Stole Christmas doesn’t quite add up. Did The Grinch really rob Whoville of their holiday…

Win Your Email Marketing Championship Using Fantasy Football Wisdom

In 2013, it was estimated that 32 million Americans spend $467 per person or about $15 billion in total playing…

3 Common Mistakes in Mobile Email Marketing

In today’s tech-centric world, it’s essential for marketers to adapt to the new mobile environment, including those in the email space.…

Best Email Ever! Disney Gets Strange

Email design is archaic on its best days. There has been little progress with email design compared to other mediums…

The Ultimate Content Strategy Planning Guide for Email Marketing

Developing content strategy plans for your digital marketing program can be a bit tricky, but with email's unparalleled 4300% ROI, it's…

Level Up with the New Continuum Digital Publishing Suite!

The media audience of today consumes content in more ways than ever before. From mobile to desktop, news apps to…

Debunking a Common Email Marketing Myth

When it comes to email marketing, there are probably a number of do's and don'ts that have been drilled into…

5 Must-Have Emails for Your Automated Email Program

You know when your circle of friends is 20 minutes into a heated discussion about, say, which R.E.M. album was…

Let Email Recipients Opt Down, Not Out, with a Preference Center

As digital marketers, we know that an aggressive approach can make an impact on recipients. Reaching out to your subscribers…

Best Email Ever! Email Supremacy is No Fantasy

Anyone that knows me understands my passion for fantasy football. I’m not afraid to admit it; I’m a junkie. I…

Email Best Practices: The Online Trust Alliance’s Benchmark Report

Every year since 2005, the Online Trust Alliance has released their report on enhancing user trust, data security, and responsible…

How Readability Affects Email ROI: Let’s Spell It Out

There are hundreds of ways to A/B test your email campaigns, but there's an important way to test your emails even…

Recommended Read: Expert Interview Series: Andrea Bridges-Smith of PostUp On Data-Driven Email Marketing

The following interview originally appeared on ReachForce's Company Blog page.  Andrea Bridges-Smith is the Product Marketing Manager at PostUp where…

Email Personalization: Let’s Get Personal, Not Scary

Before we dive into the email marketing details, we want to take the time to wish everyone a Happy Halloween!…

Social, Email, and Data: The Digital Media Strategy of the 2016 Presidential Election

Do you smell that? Really breathe it in. Get a good, solid whiff of it; that, my friends, is the…

Bring Back the Basics to Your Email Marketing Program!

Summer is over (sigh), the kids are back to school (cheers), and the fall season is here with all of…

10 Things to Know About Responsive Email Design

Google sent the email marketing world into a frenzy last month when they announced that Gmail is finally introducing support…

How to Create Frighteningly Good Email Newsletters

With Halloween just around the corner, you may be thinking how terrifying your email newsletters have become. However, newsletters are…

QUIZ: How Healthy is Your Email Program?

Just like the people who run them, marketing programs need periodic health checks to ensure certain levels (e.g. deliverability, engagement,…

Best Practices for Crafting A Strong Welcome Email

The welcome message is one of the most effective tools email marketers have in their arsenals. When people elect to…

4 Steps for Flawless Email Automation

From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about…

What’s the big deal about Responsive Email Design?

At the core of email marketing are these two basic challenges: getting into the inbox and being effective when you…

Email Automation: How to Be the Most Effective

Email automation is a great way to streamline your messages and save time on execution. But this requires much more savvy…

September’s Best Email Ever! The Content Format Master: Community.is

At PostUp we are really passionate about email, like really, really passionate. We have daily discussions around the office about…

What a Long, Strange Trip It’s Been! PostUp’s 20th Anniversary

Did you know we’re celebrating 20 years in the email marketing business this year? It’s safe to say when compared…

Remain Calm in the Ad Blocking Arms Race

With the ad blocking arms race gaining momentum more rapidly than ever, knowing how to respond can be difficult. Each…

How to Use Webfonts in Email

Web fonts have become increasingly popular in email lately, but there are some things you should consider before using them…

Email List Hygiene – Why Should You Care?

As an email marketer, you probably know that every message you send won't have a 100-percent open rate. As much…

To send or not to send … that is the question.

Part of the question, at least. What our clients really want to know is, just how often should you reach…

How to Engage Readers with Personalization and Strong Subject Lines

Most email marketers want to be sure they're maximizing every opportunity to reach readers and there are a number of…

August’s Best Email Ever! Is Mobile a Must?

Over the last decade the email world, marketers included, seems to have shifted their focus to mobile audiences. The amount…

5 Dynamic Email GIFs and One Sleepy Duck

Believe it or not the GIF/JIF, and accompanying debate, is approaching its 30th birthday.*  This animated file format has been…

Email Marketing Ideas To Improve Your Email Program For Next Year

Now is the time of year when companies begin to plan for next year's goals and objectives. The status quo will…

Is Your Email Program Profitable? It Should Be.

You regularly send emails, with carefully rounded-up content. You understand how important it is to continue spurring readers on to…

Back to School Subject Lines You’ll Want to Steal

It’s that time of year again! Kids are returning to their normal routines, school is back in session, and the email…

Email Marketing and the Olympics: A Gold-Medal Combination

If you’re reading this blog post, then the odds are good that you are not, in fact, competing at the…

Why Video Email Is A Must for Your Marketing Strategy & How to Do It

Video is absolutely everywhere these days. It’s in our Facebook and Twitter feeds. It’s in our Snapchat and Instagram. It’s…

Increase Mobile Email Opens by Strengthening Customer Relationships

Most email marketers know that mobile technology has altered the ways many companies do business. In order to make your email…

Email Marketing in a Social Media World

Dearly Beloved, We reconvene this week to discuss the ongoing death of email. You may be under the impression that…

Where Are Your Subscribers? 5 Simple Steps to Re-Engagement

It's frustrating when you have inactive subscribers playing hard to get. You've got valid email addresses, and the users have not…

July’s Best Email Ever: Killer Pigeons, Killer Design

This month’s Best Email Ever! comes from Redbubble, which describes itself as “… the finest and most diverse creative community…

4 Tips To Prevent Unsubscribes and Fight Email List Attrition

The struggle is real: You’ve built your email list, you have great content, but how do you get it to…

10 Audience Development Hacks from Mr. Robot

The scorching summer TV series Mr. Robot is back, and the hacks are bigger than ever. But let's look beyond the magnetic…

5 Email Testing Ideas To Try out This Year

Perhaps no question gets tossed around more in the email marketing space than, “What can I do to improve my email program?”…

How to Write Welcome Emails that Keep Your Readers Coming Back

Before the internet, we all thought about buying, selling and engaging with people and brands in a very different way.…

Email Marketing is Dead! Or, is it?

Dearly Beloved, We are gathered here today to mourn the death of email marketing… Or, are we? After all, reports…

A Tale of Two Marketing Emails (and a Call to Arms)

This blog was originally published on Only Influencers. I recently signed up for two very different email lists, Pottery Barn…

Facebook Algorithm Changes: How Digital Publishers Should Respond

Superhero movies are running rampant and, no matter which side of the civil war you're on, one thing is for…

The 10 Power Moves Every Publisher Site Should Know To Collect More Emails

This blog was originally published on the Digioh Lead Generation Blog as "The 10 Power Moves Every Publisher Site Should…

Best Email Ever! It’s Raining Animated GIFs from GrubHub

[SARCASM ALERT!] First, let me state for the record that I am a staunch supporter of walking in the rain;…

Audience Development: 6 Email Relationship Red Flags

Email is an extremely intimate form of communication. It's a 1-to-1 personal, direct link to your audience. Each message you…

I Learned Responsive Email Coding, and So Can You. Here’s How.

It’s a mobile world out there. Statistics will tell you that at least 54% of email views now occur on…

Subject Line Roundup: Father’s Day Edition

Fathers: They mean so much to so many of us. And the day devoted to celebrating them means an opportunity…

Best Email Ever! UncommonGoods Mother’s Day Email

Moms are like snowflakes in the fact that there are no two exactly alike, but in their basic form, they…

Video: Practical Tips for Email Audience Development

Did you know your email marketing database degrades by about 22.5% every year? Contacts change email addresses, move from one…

7 Tips for Irresistible Email Newsletter Design

Many brands create email newsletters as a way to build and maintain a great relationship with their audience. Essentially, newsletters…

Best Email Ever! Litmus’ The Email Design Conference

As a digital designer and lover of email, there aren’t many conferences that get me more geek’d than The Email…

Email, Push Notifications or SMS? The 5 Key Questions You Should Ask

Marketers have three main channels to reach out directly to their users on a mobile device: email, SMS and push…

How to Add SMS to Your Email Marketing Program

Email, I would like to introduce you to SMS When we talk to our customers regarding our SMS capabilities, one…

In Defense of “Pop-Ups”

I’ve noticed a bit of a trend lately. A rash of “marketing professionals” who take down all the opt-in forms…

Welcome to the Email Hall of Shame

Email Shame, Shame, Shame Send me a broken email once and I’ll probably dig deep in my inner pockets of…

16 Ways the Internet is Reacting to Inbox By Gmail

Google recently announced updates to their Inbox By Gmail application. So far, the app is available for iPhone, Android, and…

Why Email Marketing Still Works

Question: What do Earth Day and email have in common? Answer: They are both 1970s classics that never go out…

5 Subject Line Tips That Actually Work (And One Thing You Should Retire)

Creating magical subject lines in just a few characters is a combination of science, art, and luck. After all, you…

How One Brand Drove 68% Email List Growth in 5 Months

HealthiNation saw a 68% increase in their email list size in just five short months. How did they do it?…

Email Subscriber Data: the Good, the Bad, and the Missing

About ten years ago while out shopping with my mother, I let her use one of my email addresses to…

3 Email Tips for Keeping Subscribers Happy

So you’ve been collecting email addresses, your list is growing, and now you’re ready to launch a new email marketing…

7 Ways to Write Email Copy that Converts

You understand how email marketing can successfully drive real conversions for your business, but is it easy? The bombardment of…

Email Marketing Best Practices for Political Campaigns

How did the digital marketing campaigns of the 2016 presidential election shape up? Click here for the final rundown. We’re…

Creating Urgency in Email Marketing

You’ve done your homework and have mastered content creation, mailing frequency, and the works. But you aren’t seeing the results…

Best Email Ever! Can In-Email Ads Be Helpful?

A few weeks ago my family and I took our first ever Spring Break vacation together. We rented a beach…

Email Subject Line Roundup: Travel Edition

Spring break is upon us, and it’s time to get away! Travel companies are vying for our attention with the…

Responsive Email Design: Is It Really Worth It?

We’ve all seen the webinar invitations: “The Most Common Responsive Mistakes” and “Why Isn’t My Email Rendering?” We’ve seen the…

Email Marketing Compliance: Danger, Email Marketer, Danger!

It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a…

Jumpstart Your CTR with the 30-Day ActiveMail Challenge!

A lot of our clients are seasoned veterans who have grown their email programs into something amazing. But there’s always…

8 Amazing Ways to Increase Subscriber Engagement

The revenue from your email program relies on subscriber engagement in the form of click-throughs. If there is little subscriber engagement,…

Best Email Ever! Increasing Engagement with Personalized Data

Like so many others getting into shape for the New Year was a top priority. So when someone in the…

5 Expert Examples to Inspire Your Valentine’s Day Email Campaign

It's February and love is in the air! Email love, that is. As an email marketer, you've realized holiday emails…

Falling in Love with the Automated Email Message

The automated message is email marketing at its finest. By definition, an automated message is a mailing that is generated…

Get More Email Opens with Subject Line Personalization

Could bad subject lines be the reason your email campaign isn’t performing? There’s nothing worse than having great published content…

The 5 Types of Marketing Emails You Message, Not Forward

There are emails that you forward around the office so everyone knows you’re keeping up with the latest industry trends…

Why We Think Audience Development Matters – And You Should Too

Over the past several months, we’ve helped clients like Golf Channel develop their audience. The results we’ve seen have been…

Boost Your Email Marketing List Growth with Facebook

Capitalize on your Facebook Fans! Growing your email list via Facebook falls into the category of “low hanging fruit”. It…

Free Email HTML Hacks. You’re Welcome.

Have you ever forgotten how to perform a task, and you went scrounging for your old notes to remind you…

Best Email Ever! Storytelling in Email Newsletters…

Not all email has to be serious business; you can have some fun when appropriate. That’s why we love this…

Email List Growth Strategies: It’s All About the Relationship

Part III: Audience Development: It’s All About the Relationship In our last post, on list growth we talked about how capturing…

How to Get Your Email Marketing Campaigns Moving with Video

Email marketing only works when people actually read what is being sent to them. If messages are routed to a spam…

3 Email List Growth Strategies to Implement ASAP

Part II: List Growth Strategy: 3 Ways to Turn a Casual Audience into a Relationship In our last blog post, we…

Email List Growth Strategies, Part I: Audience Development

Part I: Audience Development: It’s Not Just About List Growth The most important part of marketing is the audience you’re marketing…

Why Publishers’ Failure to Adapt is The Real Problem with Ad Blocking

The introduction of iOS 9 Ad Blocking technology has sent digital publishers into a frenzy. Sure, you have a right…

5 Email Strategy Tips that Will Rock Your Digital Marketing World

We know email strategy can get a little difficult.  Do you ever just realize that you’re asking yourself the same…

Best Email Ever! Score A Touchdown with Your Mobile Email Newsletters

This month’s "Best Email Ever!" goes to the NFL who scores a Red Zone touchdown with their weekly email newsletter…

8 Ways to Get More Marketing Emails on the Fairway

It's said that the worst days golfing are still better than the best days working. I was sure you'd have…

How to Lose Your Email Subscribers in 6 Ways

I’ve done it. You’ve done it. Everyone has done it besides your pet wallaby that you secretly wish could talk to…

5 Critical Laws of Attraction for Email List Growth

I recently clicked through to a website to read an interesting article. Immediately on arrival, I got a lightbox offering…

13 Problems With Facebook That Email Can Solve

We all know Facebook is great, but it isn’t always the right tool for every job. Let’s take a look…

Baby, Don’t Go! How to Retain Email Unsubscribers

A question we’ve grown accustomed to hearing is, “How can I grow my email list?” Of course we have answers…

September’s Best Email Ever: More Than Bracelets

September is here and that can only mean one thing: it is time to get ready for fall and everything…

Why Email Deliverability Should Be at the Core of Your Program

Today’s email marketers are faced with the challenge of driving conversions through clicks, purchases, or data. With different accountabilities based…

PostUp and UnsubCentral Team Up to Support Local Charities

PostUp Cares, the charity branch of PostUp Digital, recently engaged with two local charities allowing employees to give their time,…

The Key to Retention: How Predictive Intelligence unlocks your data and opens the door to deep user engagement

This post originally appeared on Boomtrain.com's blog. It was written by Lauren McCrea, Director of Marketing and Partnerships.    It…

The Right Tool for the Job: Social Media vs. Email Marketing

Imagine a toolbox full of tools. If you had to drive a nail into a block of wood, would you…

3 Reasons Why Your Email Program Is Worthless

Email marketing can be a complex task if you’ve been spending all of your energy on social media, events, or…

Email Marketing: Best Practices for Driving ROI – Webinar Roundup

Marketers are continuing to face the challenges of reaching customers in a saturated market.  Despite their challenges, consumer attitudes towards email are…

Email Marketing: Give Me Consistency or Risk Death

Today is the tale of two very different email marketing programs teetering on the edge of inbox death. I enjoy…

Are you Getting the Most Out of Your Digital Marketing Data?

The amount of data marketers collect is growing at an exponential rate.  This may include: subscriber demographic information, content preferences,…

August’s Best Email Ever: Scrolling Products

At PostUp, we really appreciate a well-designed email. That’s why we are starting a monthly blog post highlighting an example…

Email Marketing: Are You an Amateur, Apprentice or Aficionado?

Wondering how much you really know about email marketing? Put your knowledge to the test, and take the PostUp email…

3 Ways Competitive Intelligence Will Rock Your Email Marketing Program

So you’ve been tracking your email marketing program. You know what’s successful and what needs improving. Great work! The problem is,…

Dispatches from Twitter: Take Control of Your Traffic

For publishers and media companies, email allows the most control when it comes to ensuring audience engagement. Rather than depending…

How the CTR Program Helps Publishers Increase Traffic

If you’ve got popular content being shared on social networks, it’s hard to imagine that there might be a problem.…

7 Dos and Don’ts for Killer Email Subject Lines

We all know that first impressions are important. That first interaction sets the tone for the relationship and shapes all…

Behind the Tech: Introducing Circle Script

Here at PostUp, we strive for transparency with our customers. In that spirit, we’d like to give you a peek…

3 Cheers for Email Automation!

As a society, we have come a long way in terms of automation. From starting a car with the push…

A Few Dad-Approved Father’s Day Email Subject Lines

If you're like me, you think that dads are hard to buy for. I'll take any gift suggestions I can…

How to Use Pop-Ups for Email List Growth (Without Annoying Your Users)

This is a guest blog post by Kaushal Sampat, Product Manager at Digioh. Digioh is a suite of tools to help…

Bulletproof your Email with Character-Encoded HTML Symbols

The Scenario Skimming your inbox, you find an email subject line that interests you enough to prompt opening when you…

Use Behavioral Targeting to Turn Email Unsubscribers Into Evangelists

I've just purchased a new bed from a well-known national brand. (I won't use their actual name, but perhaps we…

Email Marketing Automation: 3 Drip Campaign Ideas You Need to Try

Every marketer has had to balance day-to-day execution with "big picture" strategizing. More often than not, execution wins, usually by…

7 Ways to Collect Better Email Marketing Data

The best way to connect your audience to your brand is to personalize your email campaign. And personalization means first…

Become a Rock★ and ❤ Your Email Subject Lines with Special Character Symbols

Email marketing is all about getting into the inbox and getting your customers to open your messages. We know that…

TechnologyAdvice Expert Interview Series: How Personalization Drives Email Marketing Success

A PostUp guest post featuring TechnologyAdvice. Shelly Alvarez, Director of Client Services at PostUp, was a recent guest on the…

Include Plain Text in Your Marketing Emails for Apple Watch Users

If you’ve been in the email space for any length of time, you’ve probably encountered your fair share of plain…

3 Ways to Prevent Provider Glitches from Derailing Your Deliverability

A recent glitch with AOL resulted in over 1,000 brands being blocked from users’ inboxes. The issue lasted for three days…

The Importance of Welcome Emails

Aloha! Bienvenido! Shalom! Swagata! Every language has its own way of saying “Welcome”—and email is no different. But whereas the…

The Joke’s on Us: Our Favorite April Fools’ Day Emails

One of my least favorite "holidays" has come and gone: April Fools'. While I'm not a huge fan of pranks,…

PostUp Feature Highlight: Content Management System

At some point or another your email program is going to have some changes. You may update the look of…

(Email) Templates are Coming

Technically, they’ve already arrived, but with another cold front attacking most of the nation and the new season of Game…

PostUp Feature Highlight: News Alerts

Many email campaigns can take weeks, or even sometimes months to plan for.  However, others needs to get out the…

Email Marketing Love is in the Air

It's February and even though Valentine's day has come and gone, we are still feeling the email marketing love here…

Rekindle the Love: How to Re-engage Inactive Email Subscribers

No matter how much you love your email subscribers, sometimes they don’t always love you back.  Or maybe it’s not…

PostUp Feature Highlight: Recipients Tab

Have you noticed something just a little bit different about PostUp this week? We’ve recently renamed our Support tab to…

URL Validation: Make or Break (a Link) Time

There’s nothing worse than finding an email link that intrigues you, clicking on it, and landing in the dreaded land…

Learning the Lingo of Email Deliverability

You already know that email deliverability is all about ensuring messages arrive in subscribers' inboxes. What you don’t know is all…

Holiday Email Campaigns: A Recipe for Success

We are knee-deep in the holiday season and know that this time can be challenging for email marketers. You are…

5 Foolproof tips to Increase Email Deliverability

Despite all the tools marketers have at their disposal, email deliverability is still a major challenge. According to Business 2…

PostUp Feature Highlight: Detailed Mailing Report

PostUp’s Detailed Mailing Report makes it easy to track your delivery and engagement performance for a single mailing. The Detailed…

How to Conduct Email HTML Testing

The most important aspect of any email campaign is making sure the information can be displayed correctly once it arrives…

Stay Up to Date on Your Software Platform and Avoid Telephone Training

Most people tend to follow rules, even if a rule’s purpose isn’t really understood. For example, who has decided not…

2 Wrong Ways to Approach Your Mobile Email Strategy

Mobile email opens have been increasing every year since the advent of the smartphone. Not accounting for mobile at all would…

Email HTML: Prevent Images from Showing Gaps between Each Other

You have a beautifully built, glorious email, there’s just one problem: there’s a gap – of white space no less…

Email HTML: Fixing Bullet Points that Shrink or Disappear in Outlook

The Great Rendering Problem of Outlook 2007, 2010 & 2013: Outlook is fairly predictable in that if you see a…

Tackling Retina/High-Density Display Images in Email Marketing

Recently at PostUp, we’ve received an increase in the number of questions about high-density, “Retina,” displays and email rendering on…

PostUp Feature Highlight: Single Click Subscription Tag

The single click subscription tag is a powerful tool for cross promoting other available message streams and will allow your…

PostUp Feature Highlight: Webfetch (CMS Integration)

More than ever, email plays a significant role in maintaining the relationship between publishers and their readers. Audiences depend on publishers…

How Subscriber Preferences Can Improve Your Email Deliverability

As email marketers, we're reliant on subscriber engagement in order to do our jobs effectively. The stronger the engagement, the…

Q&A with Steve Werkmeister, Director of Marketing, Salem Web Network

We are proud to introduce our first PostUp Q&A session, featuring Steve Werkmeister. Steve is the Director of Marketing at…

How to Boost Your Click-Through Rate with Shorter Emails

According to a report from The Radicati Group, a technology market research firm, there will be more than 5.5 billion email…

Tips to Strengthen Your Email Marketing Campaigns

At PostUp, we wanted to share two quick tips to help your email programs. We hope that these come as…

Canada’s Anti-Spam Laws and What They Mean For Email Marketing

As of July 1 2014, Canada joined countries like the U.S., Australia and the European Union by introducing anti-spam legislation.…

We Are PostUp! Leading Austin email service provider rebrands

As announced yesterday, we are now officially PostUp! Did you know PostUp was founded in 1996 as Skylist? Learn more about our…

How to Improve Email Deliverability

In this month’s Beyond the Inbox, we offer up 5 tips on deliverability some simple practices that can help boost…

Email Automation Coaching and Advice during EEC 2014

PostUp will be attending the Email Evolution Conference hosted by DMA and EEC from January 22 – 24.  If you are going…

PostUp Reacts to Gmail Changes

A recent change regarding Google’s Gmail service has raised some concerns from our clients. We wanted to take a moment to…

Beyond the Inbox August Newsletter: Give your inactive subscribers one last chance

Many email marketers believe that people who unsubscribe from their email programs are their worst enemy.  True, no one wants…

PostUp Webinar: 5 Successful Email List Growth Tactics

Spend an informative half hour with Digioh CEO Rishi Shah and PostUp's very own Senior Account Strategist Todd Coffey, as…

PostUp Partners With Digioh to Increase Opt-In Rates and Capture New Subscribers

PostUp, an award-winning technology platform that helps brands manage the customer lifecycle through the delivery of personalized and timely messaging…

Beyond the Inbox June Newsletter: Do you need a splash page?

One of the most frequently asked questions we hear at PostUp is “how do I grow my email list?”   To…

PostUp Webinar: Using Animated GIFs in Emails To Move Beyond Static Images

Spend an informative half hour with Cinegif CEO Graham McFarland and PostUp's very own Creative Director Corey Duncan, as they…

PostUp Partners With Movable Ink to offer Agile Email Solutions to Clients

PostUp, an award-winning technology platform that helps brands manage the customer lifecycle through the delivery of personalized and timely messaging…

Maximize Your Email Delivery And Optimize Your Content

Getting into the inbox and looking good when you get there are two of the basic ongoing challenges that email…

Cinegif Teams with PostUp to Visually Improve Email Marketing

AUSTIN, TX – Cinegif, an Austin, Texas-based technology company known for its patented media conversion software, announces a partnership with…

PostUp Partners With LeadSpend to Provide Real-Time Email Verification Services For Clients

PostUp, an award-winning technology platform that helps marketers manage the customer lifecycle through the delivery of personalized, relevant and timely…

Taking Action on Mobile Marketing Analytics

There is no denying that mobile marketing is one of the hottest topics in 2012. If you are a marketer…

5 Common Email Deliverability Myths

As an email delivery professional, I often live and breathe reputation, authentication and certification. This makes it easy to take…