Upland Software Acquires PostUp

Accretive acquisition adds $11 million in annualized revenues, strong media and publishing customer base, and advanced audience development to Upland’s CXM solution suite.

Own your audience.

Grow your known audience, get actionable data, and maximize your revenue with email.

What can we deliver for you?

PostUp offers enterprise-level email, audience development, and monetization solutions, plus a team of experts to shape your strategy and deliver success.

email platform


An email platform with powerful automation, segmentation, analytics, and more.

email platform

Audience Development

Grow your known audience with email capture, browser push, and full-service solutions.

email monetization


Generate turnkey advertising and subscriber revenue using email and your first-party data.

email services


Email strategy, campaign management, creative, deliverability, and more.

“PostUp understands our business. Their solutions continue to drive real results, consistently boosting audience growth and engagement.”

– Meg Estevez, VP of Audience Development, NewBay

Univision PostUp Email Client

Univision PostUp Email Client

Adweek PostUp Email Client

Adweek PostUp Email Client

postup enterprise email platform analytics

Drive engagement with an enterprise email platform.

PostUp integrates with your CMS, web analytics, and more to connect you with your audience through email. Go beyond the inbox with the platform’s built-in browser push, page builder, and SMS mobile messaging solutions.

Build lasting audience relationships.

Grow your email list with PostUp’s onsite email capture widgets. Extend your audience reach with browser push. Work with our expert full-service audience growth team to develop tactics and strategies for maximum success.

onsite email capture widgets and full service audience development solutions

postup email monetization with promotional mailings

Maximize your revenue with email.

PostUp’s monetization solutions can help you build a diversified business model. Serve in-email programmatic ads. Drive more revenue from your promotional mailings with first-party audience data enrichment. Generate turnkey subscription revenue using PostUp’s Dynamic Content Wall.

We’re dedicated to your email program’s success.

From designing emails to making sure they land in the inbox, our email experts can guide every part of your program.

email marketing professional services

A platform that delivers results.

PostUp has the tools for success and the email experts to get you there. Take a tour of the PostUp platform to see how we can deliver for you.