3 Ways Competitive Intelligence Will Rock Your Email Marketing Program
So you’ve been tracking your email marketing program. You know what’s successful and what needs improving. Great work! The problem is, you’re operating in a bit of a bubble. You know what’s working best out of the things you’ve tried. But what about the ideas you haven’t thought of yet? And what about the tactics your competitors are using?
That’s why it’s important to compare your program against your competitors. Competitive intelligence lets you see what they’re doing right now. Don’t just make guesses within your own bubble; peer directly into competing campaigns and compare results. It will open up a whole new world of possibilities.
Here are just a few of the ways competitive intelligence tools can help you rock your email marketing program:
- React faster. When you begin monitoring your competitors’ moves, you’ll be able to stay on top of the latest trends of leading brands. Not only that, but you’ll also be able to mobilize your decision-makers with clear data in real time. Soon, you could be predicting your competitors’ moves and proactively tweaking your campaigns.
- Spend smarter. Discover the parts of your competitors’ email campaigns that are resonating. We’re talking about knowing the best frequency, cadence, subject lines, messages, and offers. Compare that to what’s working for you. While your competitors are doing trial and error, you’ll know exactly where to put your effort (and dollars).
- Stand out. Find out what other companies are emailing your subscribers and how they are battling for their attention. Armed with this knowledge of your competitors, you’ll get insight into how to rise above the noise and create more sophisticated and meaningful connections with your customers.
So what’s the best way to get competitive intelligence? You could subscribe to your competitors’ emails and wait for them to arrive, but then you only find out what’s in them, not how they performed. That’s why PostUp has integrated Return Path’s Inbox Insight tool into our platform. Inbox Insight gives you performance data on your competitors’ email campaigns and lets you actually look inside every email to see what was sent. You can even see which parts were personalized. It’s the fastest and most accurate way to get competitive intelligence so you can make informed decisions about your email marketing program. To learn more, download our Email Strategy Solution Guide below.