PostUp Grows America’s Cup Email List by 50%
Email capture widgets and on-call campaign management make for smooth sailing.
America’s Cup is one of the oldest and best-known trophies in international sailing yacht competition. The race consists of several rounds of racing for a time span of approximately one month between six different yachting teams.
The USA marketing team located in Bermuda looked to PostUp to grow their email list before the event and to execute race result emails during the race. PostUp partnered with America’s Cup to create onsite capture widgets to convert website visitors to email subscribers. Once the event started, PostUp’s campaign management staff worked around the clock to deliver results.
PostUp partnered with America’s Cup to create onsite capture widgets to convert website visitors to email subscribers. In a four week time span, America’s Cup grew their email list by 50% with PostUp’s tailored onsite capture widgets!
PostUp was on-call to execute race result post-race emails. Our campaign management staff worked around the clock and around the globe to ensure that once the race ended in Bermuda, we were able to execute emails at any time. It paid off; the open rates for race result emails were over double the open rate of pre-race emails.