Best Articles of the Week! St. Patrick’s Day Edition
If you’re reading this, happy St. Patrick’s Day! Or, perhaps for some readers, “Happy Day After St. Patrick’s Day, Can We Get You Some Advil and Gatorade?”
For those of you skipping the festivities — whether it’s because you’d rather be productive or even if you’re just scared to go out because your green pullover is dirty — you can always stay in and read a few of the best articles of the week from the marketing world.
This handy infographic from HubSpot and EmailMonks illustrates some of the latest trends in email design. By the time you scroll to the end, you’ll be caught up on everything from dynamic content to interactive elements. Plus, it’s pretty to look at, if you’re still in recovery mode.
Duck The Spam Folder With Seven Hidden Metrics (via MediaPost)
Inbox placement isn’t a matter of luck, it’s skill. Or good data. In their latest study, Return Path identified seven hidden metrics that can tell you if your emails are in danger of landing in the spam folder. Check out MediaPost’s overview here, or download the ebook to see for yourself.
3 Ways Automation Can Humanize Your Email Marketing Strategy (via Movable Ink)
After a particularly…eventful St. Paddy’s outing, you might feel like you’re on autopilot, like a lifeless drone communicating only in pre-programmed phrases. There’s no reason your automated email program has to sound like that though. Here’s a few ways to humanize your email strategy, even when you don’t quite feel human yourself.
This email newsletter raised $300K from its readers in 55 hours (via NiemanLab)
Speaking of lifeless, for a “dead” communication channel, email sure is making a lot of money. We’ve seen lots of companies create email newsletters as a product in and of itself, and this is a perfect example of how they can be profitable, whether through advertising or just having really rich readers. BRB, starting our own email newsletter for news about billionaires.
Finally, the Heinz ad featured on Mad Men is now a real thing, a whopping 50 years after Don Draper “pitched” it. It just goes to show, with enough perseverance (and enough potential to make for a viral PR stunt), anything is possible.
Be sure to join us next week for a round of 5 more great articles. Go n-éirí an t-ádh leat!
Editor, PostUp PlayBook