Best Email Ever! Increasing Engagement with Personalized Data
Like so many others getting into shape for the New Year was a top priority. So when someone in the office purchased a Fitbit we all were impressed by the product itself, but we as the email geeks we are, we were more impressed by Fitbit’s email campaign. One particular email we liked was their personalized 1-year overview of your results and progress.
This email takes personalization to another level by calculating your step count, total distance covered and how many supporters you’ve gained through social media.
Offering encouragement and presenting actual results is a fantastic way to keep users motivated as well as seeing how they stack up against others like them.
The clean, colorful, single column layout is easy to read and broken into nice digestible chunks. The information is well organized and uses font weights and sizes to help call attention and focus the reader on key information.
Also, not only is this a nice personalized message featuring your results for the year; but the email also contains helpful content that fits into the healthy lifestyle Fitbit promotes so well. Overall I love emails like this – Good design, great content, and relevant timing makes this Best Email Ever an email to admire.
Now that your email marketing program is off and running, are you ready to take your emails on the go? The majority of emails are now opened on mobile, so it’s important to send emails that fit any device. Check out our free 8 Design Tips for Mobile Emails Guide to make sure your marketing emails look their best.
Corey serves as PostUp’s Interactive Creative Director, where he manages and designs all creative development for the Professional Services department. He is responsible for designing, implementing and tracking everything from email, web banners, websites, social media and SMS while adhering to digital marketing best practices.