Falling email newsletter metrics? Here’s a quick pick-me-up.

Falling email newsletter metrics? Here’s a quick pick-me-up. It’s a phenomenon digital publishers know all too well: when something works well, publishers do it. That is, until too many publishers hop on the bandwagon and ruin things for everyone. For…

How Publishers Can Improve Subscriber Retention with Email

Blog With all the doom and gloom surrounding the publishing industry (not even counting the doom and gloom in the news it covers), it’s easy to miss the few glimmers of hope. For instance, premium publishers have seen subscriptions skyrocket…

7 Email Capture Mistakes to Avoid

Blog If you’ve ever spent time with a fisherman, you know just how willing they are to talk about fishing. How they can wax poetic about the techniques of their trade in intricate, seemingly endless, detail. It’s like that old…

How to Automate Your Email Program in 3 Steps

Blog In the silent film era, filmmakers relied on strong visual elements to tell their stories. Unfortunately, computer technology was a little hard to come by back then, so filmmakers had to get creative. This meant camera tricks, visual gags,…

5 More Ways Digital Publishers Connect with Their Email Audience

Blog In last week’s blog post, we spotlighted how a few different publishers are connecting with their email audiences by adding personal touches to their newsletter products. In an era when digital publishers are doubling down on their email newsletter…

5 Ways Digital Publishers Connect with Their Email Audience

Blog With digital publishers embracing premium business models, audience development and subscription-selling have never been more important. Email is great at both, allowing connections with the readers that other content delivery methods don’t. But when there are zillions of newsletters…

How Publishers Can Generate Revenue with PostUp’s New Content Wall

Blog Things have been looking a little grim over in the publishing industry, and not just because of the seemingly endless onslaught of bad news they must deliver. Or that new Washington Post slogan that sounds like a stray phrase…

How to Maximize Your Email ROI, Part III: Sending the Email

How to Maximize Your Email ROI, Part III: Sending the Email When it comes to movies, the third entry in a series is hardly ever that important. In fact, most trilogies would be better off if they had stopped with…

How to Maximize Your Email ROI, Part II: Crafting the Email

Blog Our first post in this series talked about improving returns from your email program by growing your email list. In fact, we talked so much about the list that the message itself barely even got a mention! So like…

Best Articles of the Week! Easter Edition

Easter is a special time. Kids dress up in their fanciest clothes, all of the candy comes in pastel colors, and we as a society collectively pretend that whole bunny-egg thing makes sense. And, oh, the email puns! So many…

How to Maximize Your Email ROI, Part I: The Email List

How to Maximize Your Email ROI, Part I: The Email List Surely you’ve seen all the wildly differing statistics about email’s returns. “Email has a 3800% ROI!” “Actually, email’s ROI is 4300%!” “No, email is a perpetual motion ROI device…

Best Articles of the Week! MLB Opening Day Edition

This week marked Opening Day for the great American pastime: not sending email, the other one. Baseball! Major League Baseball is here again, sending us back on our way down a fun-filled 162-game season that we’ll probably just wait and binge-watch the…

Email: Digital Marketing’s Original Snapchat?

Blog Okay, hear me out. Social media platforms haven’t been shy about copying Snapchat’s features lately. In fact, many brands (Snapchat included) made fun of those copycats in their April Fools’ Day pranks this year. So with everyone rushing to…

Best Articles of the Week! April Fools’ Day Edition

For some, April Fools’ Day is a joyous, fun-filled day of mischief and mayhem. Other people believe that the only successful prankster is April Fools’ Day itself, which manages to trick people year after year into thinking their pranks are…

Should Publishers Use Email Newsletter Personalization?

Blog In their quest to deliver hyper-relevant, highly actionable content, email marketers have made 1:1 personalization the goal. While personalized email can work for ecommerce and other industries, digital publishing’s unique problems complicate the personalization question, as we’ve talked about…

Best Articles of the Week! Peanut Butter & Jelly Edition

This week, ESPN set the Internet ablaze by revealing the NBA’s secret addiction…to peanut butter & jelly sandwiches. For nearly a decade, pro basketball players have been scarfing down sandwiches at a blistering pace before, during, and after games. What…

Another “Spring Cleaning Your Email Marketing Program” Post

Blog Every email marketing blog has a “spring cleaning” post. It’s a timely way to compile tons of email tips in a single place, and all those cleaning terms just lend themselves so handily to email marketing! Scrubbing! Refreshing! Segmentation(?)!…

Best Articles of the Week! St. Patrick’s Day Edition

If you’re reading this, happy St. Patrick’s Day! Or, perhaps for some readers, “Happy Day After St. Patrick’s Day, Can We Get You Some Advil and Gatorade?” For those of you skipping the festivities — whether it’s because you’d rather…

Sticking the Landing: How to Create Winning Email Closings

Blog Is there anything so awe-inspiring as a twisting, tumbling, triple-backflipping gymnastics routine? Their captivating performances are fantastic and fearless throughout, but when it comes down to it, what really matters is the ending. A flawless floor routine can be undone by…

Best Articles of the Week! March Madness Edition

Ah, March Madness! A much-needed break from those other 11 totally normal, not mad at all months of the year. March Madness kicks off this weekend with Selection Sunday, when the NCAA announces which teams will fight to face off…

Marketing Emails: What Readers Really Think

Blog As an email marketer, you’re used to hearing misconceptions about your profession. “So you’re a spammer?” “Email? What, do you send out VHS tapes too?” “Okay but seriously, you’re just a spammer, right? So with all the confusion surrounding…

Best Articles of the Week! (Don’t Worry, They’re Right; We Checked)

Sometimes mistakes happen. The barista gets your order wrong. The barista spells your name wrong. The barista tells you, “This is a Starbucks; you can’t practice your breakdancing here.” Wow, 0 for 3 for that barista, huh? Whether you’re an…

Email vs. Ad Blockers: The Feel-Good Hit of the Summer

Blog Read in the right voice, the battle between ad blockers and publishers sounds like an action movie: a thriving publishing industry is at peace until an onslaught of lethal ad blockers threatens to destroy their very way of life.…

Best Articles of the Week! Pineapple on Pizza Edition

There are some things that shouldn’t work together in theory, and yet they combine to form a magical force for good greater than the sum of its parts. That new Martha Stewart and Snoop Dogg show? Delightful. And some things…

What Pokémon Go Can Teach Us About Email Re-Engagement Campaigns

Blog For a while, Pokémon Go was everywhere. Kids were outside again, adults were kids again, and the immersive augmented reality experience almost made us forget how weird the rest of 2016 was. Then, as quickly as it started, it…

Best Articles of the Week! Cheap Candy Edition

That special day in February always seems to sneak up on you. No, not Valentine’s Day. Not even the day after Valentine’s Day, the day when the heart-shaped candy goes on sale. It’s that day after the day after Valentine’s…

Email: A Digital Marketing Dynasty

Blog Email has long been the reigning champion in the game of mass communication. However, there comes a time during every dynasty’s run that people inevitably start to wonder and ask if the dynasty is over, if they’ve lost a…

Best Articles of the Week! Shark Jumping Edition

Ever since Fonzie literally jumped the shark in that infamous episode of Happy Days, shark-jumping has become synonymous with failure, ill-conceived antics, and a general decline in quality. Honestly, that’s kind of an insult to people who actually jump over…

ROI Killed the Video Star: Combat Social Media Algorithms with Email

Blog In 1980, The Buggles lamented the death of radio with their classic one-hit wonder, “Video Killed the Radio Star.” Nearly 4 decades later, despite the persistence of internet radio, satellite radio, and a constant stream of dudes asking you…

Don’t Panic: The 2-Step Ad Blocking Playbook for Publishers

Blog Ad blocking has everyone in a frenzy right now, in case you’ve been living under a rock. If you’re a publisher, you’re right to be worried. A 2017 PageFair report found that use of ad blockers jumped 30% in…

The Mother of All Email Marketing Best Practices

Blog Email best practices: They’re why you get out of bed in the morning and they’re why you can’t wait to collapse into bed at night. They’re why, when you finally drift off, even your dreams are CAN-SPAM compliant. No…

Best Articles of the Week! Big Game Edition

It’s here! It’s that week of the year when people start obsessing about commercials, snack food, and some cryptic event reporters refer to only as the “Big Game.” Well, we did some research, and it turns out that “Big Game”…

Guest Post: The Elements of Great Email Marketing, by Captain Planet

Blog Here at PostUp, we like to bring in outside voices to get a global perspective on email marketing. That’s why a guest post from the world’s most earth-conscious, classically-coiffed superhero was a no-brainer. Letting Captain Planet blog for us…

5 Reasons to Rethink Your Personalized Email Marketing

Blog Personalization is a hot topic among email marketers right now, and for good reason! 74% of marketers report receiving increased returns from sending personalized emails, and the other 26% want to know how they can quickly get in on…

Lessons on The Adaptability of Email, From The Nintendo Switch

Blog In case you missed it, video-gaming giant, and elder statesman of the industry, Nintendo, held an event last week showing off their brand new gaming system: Nintendo Switch. The Switch looks to change the narrative of what a home…

Back to the Future IV: The Evolution of Email Marketing

[kc_row use_container="yes" force="no" column_align="middle" _id="127837"][kc_column width="64.77%" _id="6742"][kc_title text="VGhlIFRpdGxl" _id="357525" post_title="yes" type="h1"][kc_column_text] If 2016 was the year that will go down in the history books for testing our patience for the term “dumpster fire” (no matter how accurate it was at…

10 Totally Accurate Email Marketing Predictions Guaranteed to Come True in 2017

If there’s one thing that the end of 2016 has brought us, it’s the sweet smell of relief an abundance of predictions about 2017. Try to read all of them, and you’ll be reading straight into 2018. Fortunately for you,…

An Email Typo a Day Keeps the Subscribers Away

Blog You put a lot of care into crafting marketing emails for your subscribers, but even the most valiant efforts can all be undone with one simple spelling or grammar mistake. You can re-read the message a hundred times without catching the…

Best Email Ever! Meet Poncho the Weather Cat

[kc_row use_container="yes" force="no" column_align="middle" _id="327828"][kc_column width="64.82%" _id="458855"][kc_title text="VGhlIFRpdGxl" _id="550398" post_title="yes" type="h1"][kc_column_text] Depending on where you live, weather updates can make or break your plans. Like many others, I find myself continually turning to my weather app on my iPhone to…

Outlook Fix for Using Webfonts in Your Email

[kc_row use_container="yes" force="no" column_align="middle" _id="775499"][kc_column width="64.97%" _id="625744"][kc_title text="VGhlIFRpdGxl" _id="323889" post_title="yes" type="h1"][kc_column_text] If you remember from an earlier post, I detail out the preferred method of how to use webfonts in an email. Now while this will work brilliantly for those…

Why You Need Responsive Email Design

Blog Even with vast advances in technology, email is still highly relevant in today’s digital marketing landscape. Still, that’s not to say the rules of the game haven’t changed dramatically. Mobile email was once the realm of businessmen on the go;…

Nurture Your Existing Customers With Email Retention Marketing

[kc_row use_container="yes" force="no" column_align="middle" _id="648346"][kc_column width="64.83%" _id="253893"][kc_title text="VGhlIFRpdGxl" _id="602535" post_title="yes" type="h1"][kc_column_text] We all have heard at one time or another that it’s much more costly to obtain a new customer than it is to retain an existing one; on average,…

2016 in Review: Email Marketing Edition

[kc_row use_container="yes" force="no" column_align="middle" _id="63543"][kc_column width="64.93%" _id="616983"][kc_title text="VGhlIFRpdGxl" _id="543688" post_title="yes" type="h1"][kc_column_text] If you’re reading this, you made it through 2016. That, or you're a ghost with a keen interest in email marketing, which is pretty cool too. Either way, congratulations!…

How to Reduce Attrition Rates With an Email Preference Center

How to Reduce Attrition Rates With an Email Preference Center One of the most frequently asked questions we receive is, “How can I grow my email list?” Of course we have several best practices we are happy to share; however,…

The Dangers Of Using Old Email Lists To Boost Post Holiday Sales

[kc_row use_container="yes" force="no" column_align="middle" _id="897192"][kc_column width="64.56%" _id="35552"][kc_title text="VGhlIFRpdGxl" _id="761570" post_title="yes" type="h1"][kc_column_text] We know that January can be a tough time for many businesses.  Regardless if you are retailer, a publisher or in the gaming industry, chances are you had a…

5 Email Tips for the New Year

Blog Tis the season for sharing and love, so the Email Elves of PostUp would like to share some of their favorite email tips, as well as some of their favorite (non-email marketing) holiday tips. We wish everyone a very…

Audience Development Strategies from Ferris Bueller

[kc_row use_container="yes" force="no" column_align="middle" _id="871834"][kc_column width="65.27%" _id="65019"][kc_title text="VGhlIFRpdGxl" _id="39685" post_title="yes" type="h1"][kc_column_text] Everyone’s trying to connect with their audience. Without that relationship, you’re just Ferris Bueller’s teacher, reciting economics to a disinterested few who can only wonder whether the Depression he’s…

Email and Christmas: Revamping Holiday Movies with the Magic of Email

Blog What if? For as long as we have had rational thought, people have found themselves asking this question time-and-time again. And because the human mind works like it does (with seemingly no rhyme or reason at times), I took…

How the Grinch Stole Your Holiday Email Marketing Campaign

[kc_row use_container="yes" force="no" column_align="middle" _id="84056"][kc_column width="65.11%" _id="563852"][kc_title text="VGhlIFRpdGxl" _id="463942" post_title="yes" type="h1"][kc_column_text] Something about How the Grinch Stole Christmas doesn’t quite add up. Did The Grinch really rob Whoville of their holiday spirit just because his heart was too small? I’m…

Win Your Email Marketing Championship Using Fantasy Football Wisdom

[kc_row use_container="yes" force="no" column_align="middle" _id="362713"][kc_column width="64.92%" _id="344921"][kc_title text="VGhlIFRpdGxl" _id="788265" post_title="yes" type="h1"][kc_column_text] In 2013, it was estimated that 32 million Americans spend $467 per person or about $15 billion in total playing fantasy sports. In 2015, that number jumped to $26…

3 Common Mistakes in Mobile Email Marketing

[kc_row use_container="yes" force="no" column_align="middle" _id="157997"][kc_column width="64.82%" _id="942173"][kc_title text="VGhlIFRpdGxl" _id="69415" post_title="yes" type="h1"][kc_column_text] In today’s tech-centric world, it’s essential for marketers to adapt to the new mobile environment, including those in the email space. Though it would seem that designing an email campaign…

Best Email Ever! Disney Gets Strange

[kc_row use_container="yes" force="no" column_align="middle" _id="471309"][kc_column width="64.56%" _id="708664"][kc_title text="VGhlIFRpdGxl" _id="506147" post_title="yes" type="h1"][kc_column_text] Email design is archaic on its best days. There has been little progress with email design compared to other mediums and technology/devices over the last 20 years. So when…

The Ultimate Content Strategy Planning Guide for Email Marketing

Blog Developing content strategy plans for your digital marketing program can be a bit tricky, but with email’s unparalleled 4300% ROI, it’s completely worth it. Having your email marketing content planned will keep you from feeling like a toddler separated from their mother in…

Level Up with the New Continuum Digital Publishing Suite!

Blog The media audience of today consumes content in more ways than ever before. From mobile to desktop, news apps to social media sites, publishing companies must move to meet their users wherever they are; however, juggling an omnichannel approach,…

Debunking a Common Email Marketing Myth

Blog When it comes to email marketing, there are probably a number of do’s and don’ts that have been drilled into your head. However, did you know that many commonly accepted practices are nothing more than myths that can be…

5 Must-Have Emails for Your Automated Email Program

[kc_row use_container="yes" force="no" column_align="middle" _id="704421"][kc_column width="64.93%" _id="70884"][kc_title text="VGhlIFRpdGxl" _id="422712" post_title="yes" type="h1"][kc_column_text] You know when your circle of friends is 20 minutes into a heated discussion about, say, which R.E.M. album was the best*, and then somebody interrupts just to say…

Let Email Recipients Opt Down, Not Out, with a Preference Center

[kc_row use_container="yes" force="no" column_align="middle" _id="722867"][kc_column width="64.56%" _id="642529"][kc_title text="VGhlIFRpdGxl" _id="375878" post_title="yes" type="h1"][kc_column_text] As digital marketers, we know that an aggressive approach can make an impact on recipients. Reaching out to your subscribers with relevant content also improves your reputation. That being…

Best Email Ever! Email Supremacy is No Fantasy

Anyone that knows me understands my passion for fantasy football. I’m not afraid to admit it; I’m a junkie. I have multiple teams on several sites so I’m always looking for advice and updates on teams and players. In recent…

Email Best Practices: The Online Trust Alliance’s Benchmark Report

[kc_row use_container="yes" force="no" column_align="middle" _id="365556"][kc_column width="64.61%" _id="575937"][kc_title text="VGhlIFRpdGxl" _id="186407" post_title="yes" type="h1"][kc_column_text] Every year since 2005, the Online Trust Alliance has released their report on enhancing user trust, data security, and responsible privacy and marketing practices. Email best practices for marketing…

How Readability Affects Email ROI: Let’s Spell It Out

Blog There are hundreds of ways to A/B test your email campaigns, but there’s an important way to test your emails even before you hit the “send" button. Did you know that your chosen vocabulary, word length, and sentence length may…

Recommended Read: Expert Interview Series: Andrea Bridges-Smith of PostUp On Data-Driven Email Marketing

Blog The following interview originally appeared on ReachForce’s Company Blog page.  Andrea Bridges-Smith is the Product Marketing Manager at PostUp where she oversees the company’s marketing programs. PostUp specializes in email marketing solutions. With so many different marketing techniques available,…

Email Personalization: Let’s Get Personal, Not Scary

Blog The written word is impersonal, and no amount of emoticons haphazardly thrown in an email will change that. However, you can keep your subscribers more engaged by personalizing your messages through a combination of recipient data and appropriate humor.…

Social, Email, and Data: The Digital Media Strategy of the 2016 Presidential Election

Blog Do you smell that? Really breathe it in. Get a good, solid whiff of it; that, my friends, is the smell of election season. This year’s contest between Hillary Clinton and Donald Trump has been one of the more…colorful…

Bring Back the Basics to Your Email Marketing Program!

Blog Summer is over (sigh), the kids are back to school (cheers), and the fall season is here with all of its busy, chaotic nuances. Every season I ask my clients, “Have you reviewed the basic core strategy of your…

10 Things to Know About Responsive Email Design

Blog Google sent the email marketing world into a frenzy last month when they announced that Gmail is finally introducing support for embedded styles and CSS media queries. For the developer, embedded styles can save precious time spent typing the…

How to Create Frighteningly Good Email Newsletters

Blog With Halloween just around the corner, you may be thinking how terrifying your email newsletters have become. However, newsletters are still a highly effective email marketing tactic and they don’t need to be scary. Here are some easy tips…

QUIZ: How Healthy is Your Email Program?

Just like the people who run them, marketing programs need periodic health checks to ensure certain levels (e.g. deliverability, engagement, list attrition) are within a healthy range. Answer these 6 questions to get a pulse on your program. Not sure…

Best Practices for Crafting A Strong Welcome Email

Blog The welcome message is one of the most effective tools email marketers have in their arsenals. When people elect to be added to a subscriber list, sending a communication that lets them know their decision is valued can have…

4 Steps for Flawless Email Automation

From the perfectly timed follow-up email to the maddeningly unnecessary daily reminder, automated emails can be paradise or purgatory. Think about it: for every wonderfully executed welcome series’ you’ve received, you’ve waded through twice as many cringe-worthy campaigns. Ensure that YOUR…

What’s the big deal about Responsive Email Design?

At the core of email marketing are these two basic challenges: getting into the inbox and being effective when you get there. The ever-changing landscape of mobile technology doesn’t make things any easier, but as email marketers, we have no choice…

Email Automation: How to Be the Most Effective

Email automation is a great way to streamline your messages and save time on execution. But this requires much more savvy than just automatically sending emails to everyone on a subscriber list. It's one thing to have advanced tools that makes…

September’s Best Email Ever! The Content Format Master: Community.is

At PostUp we are really passionate about email, like really, really passionate. We have daily discussions around the office about everything from email tactics and strategies, to design and content. One recent discussion we had was in regards to the…

What a Long, Strange Trip It’s Been! PostUp’s 20th Anniversary

Did you know we’re celebrating 20 years in the email marketing business this year? It’s safe to say when compared to other Email Service Providers (ESPs) we have the most compelling founding story. In 1996, Austin Entrepreneur Joshua Baer founded…

Remain Calm in the Ad Blocking Arms Race

Blog With the ad blocking arms race gaining momentum more rapidly than ever, knowing how to respond can be difficult. Each day it seems there are new threats of algorithm changes volleyed, more ad blockers being released, and increasingly panicked…

How to Use Webfonts in Email

[kc_row use_container="yes" force="no" column_align="middle" _id="919616"][kc_column width="65.18%" _id="624885"][kc_title text="VGhlIFRpdGxl" _id="183681" post_title="yes" type="h1"][kc_column_text] Web fonts have become increasingly popular in email lately, but there are some things you should consider before using them in your campaigns. Web fonts are not universally accepted…

Email List Hygiene – Why Should You Care?

As an email marketer, you probably know that every message you send won't have a 100-percent open rate. As much as we'd like to think that the people receiving our communications find value in the content and look forward to seeing…

To send or not to send … that is the question.

Part of the question, at least. What our clients really want to know is, just how often should you reach out to your subscribers? Daily? Weekly? Surely, monthly is the preferred frequency… Right? The answer is hard to find, because…

How to Engage Readers with Personalization and Strong Subject Lines

Most email marketers want to be sure they're maximizing every opportunity to reach readers and there are a number of strategies that can help accomplish this goal.  Today's content consumers are savvy, so email marketers need to be creative in order to…

August’s Best Email Ever! Is Mobile a Must?

Over the last decade the email world, marketers included, seems to have shifted their focus to mobile audiences. The amount of emails opened on mobile devices grows year after year; some estimate that the number may now be as high…

5 Dynamic Email GIFs and One Sleepy Duck

Believe it or not the GIF/JIF, and accompanying debate, is approaching its 30th birthday.*  This animated file format has been around longer than most of the millennials who use (and abuse) it. However, in recent years the GIF has become…

Email Marketing Ideas To Improve Your Email Program For Next Year

Now is the time of year when companies begin to plan for next year's goals and objectives. The status quo will no longer be acceptable as you look for ways to grow and become more efficient in the upcoming year. As…

Is Your Email Program Profitable? It Should Be.

Blog You regularly send emails, with carefully rounded-up content. You understand how important it is to continue spurring readers on to join your email list. You devote more time to your emails now than ever before! So what’s stopping you…

Back to School Subject Lines You’ll Want to Steal

Blog It’s that time of year again! Kids are returning to their normal routines, school is back in session, and the email marketing world is putting their summer subject lines away until next year. With school and other fall activities quickly…

Email Marketing and the Olympics: A Gold-Medal Combination

If you’re reading this blog post, then the odds are good that you are not, in fact, competing at the Olympics this week. (Or, maybe you’re catching up on the latest in email marketing while stretching for your next event…

Why Video Email Is A Must for Your Marketing Strategy & How to Do It

Video is absolutely everywhere these days. It’s in our Facebook and Twitter feeds. It’s in our Snapchat and Instagram. It’s the very essence of Periscope and Meerkat, apps specifically designed for live broadcasting. But, is it in your email? We…

Increase Mobile Email Opens by Strengthening Customer Relationships

Most email marketers know that mobile technology has altered the ways many companies do business. In order to make your email marketing strategy more impactful, it's important to effectively leverage the growing popularity of smartphones and tablets and make a strong impression in the eyes of…

Email Marketing in a Social Media World

Dearly Beloved, We reconvene this week to discuss the ongoing death of email. You may be under the impression that social media has email’s blood on its hands, but The Daily Dot has us convinced that the two may actually…

Where Are Your Subscribers? 5 Simple Steps to Re-Engagement

It's frustrating when you have inactive subscribers playing hard to get. You've got valid email addresses, and the users have not expressed outright disinterest by unsubscribing; they're just not opening your emails. This particular audience is detached from your messaging, and…

July’s Best Email Ever: Killer Pigeons, Killer Design

This month’s Best Email Ever! comes from Redbubble, which describes itself as “… the finest and most diverse creative community and marketplace on the interlink.” With tons of original, creative, beautiful, interesting products ranging from wall art to iPhone cases,…

4 Tips To Prevent Unsubscribes and Fight Email List Attrition

[kc_row use_container="yes" force="no" column_align="middle" _id="565574"][kc_column width="12/12" _id="538519"][kc_column_text] The struggle is real: You’ve built your email list, you have great content, but how do you get it to your recipients in a way that keeps them interested enough to continue opening…

10 Audience Development Hacks from Mr. Robot

Blog The scorching summer TV series Mr. Robot is back, and the hacks are bigger than ever. But let’s look beyond the magnetic characters and mind-blowing reveals. Instead, we’ll try to decrypt how this series caught on so quickly. I’ll give you…

5 Email Testing Ideas To Try out This Year

Blog Perhaps no question gets tossed around more in the email marketing space than, “What can I do to improve my email program?” Our answer virtually always begins the same way.  Email marketing is about continuous, incremental improvement.  Continuous in that email marketing…

How to Write Welcome Emails that Keep Your Readers Coming Back

Before the internet, we all thought about buying, selling and engaging with people and brands in a very different way. We understood the process, the interaction, the communication that was inherently connected to these types of activities. A lot has…

Email Marketing is Dead! Or, is it?

Dearly Beloved, We are gathered here today to mourn the death of email marketing… Or, are we? After all, reports of email’s demise are often exaggerated. So, today we will celebrate the birth of our new podcast, Email Marketing’s Grave. Join…

A Tale of Two Marketing Emails (and a Call to Arms)

This blog was originally published on Only Influencers. I recently signed up for two very different email lists, Pottery Barn and Chubbies. Why on earth would I add more email to my already exploding inbox? In the case of Pottery…

Facebook Algorithm Changes: How Digital Publishers Should Respond

Superhero movies are running rampant and, no matter which side of the civil war you're on, one thing is for certain: good MUST defeat evil. But, when it comes to business models, where does distributed content fall? Before you decide…

The 10 Power Moves Every Publisher Site Should Know To Collect More Emails

This blog was originally published on the Digioh Lead Generation Blog as "The 10 Power Moves Every Publisher Site Should Know to Collect More Emails." Running a publication is hard… Building a loyal audience is even harder… And getting a…

Best Email Ever! It’s Raining Animated GIFs from GrubHub

Blog [SARCASM ALERT!] First, let me state for the record that I am a staunch supporter of walking in the rain; so I in no way condone GrubHub’s anti-moisture message of “Stay Dry”. I feel it’s irresponsible messages like this…

Audience Development: 6 Email Relationship Red Flags

Email is an extremely intimate form of communication. It's a 1-to-1 personal, direct link to your audience. Each message you send goes directly to a person's private inbox, an inbox that's unique to each individual. Think about it, the email…

I Learned Responsive Email Coding, and So Can You. Here’s How.

Blog It’s a mobile world out there. Statistics will tell you that at least 54% of email views now occur on mobile devices. They will also tell you that non-responsive emails frequently get trashed on mobile devices if they don’t…

Subject Line Roundup: Father’s Day Edition

Fathers: They mean so much to so many of us. And the day devoted to celebrating them means an opportunity for marketers to show off some great dad-themed email subject lines! Here are some of our favorites: Is Grilling Your…

Best Email Ever! UncommonGoods Mother’s Day Email

Moms are like snowflakes in the fact that there are no two exactly alike, but in their basic form, they are all the same. Yet, finding an amazing gift to suit your snowflake is almost as hard as it comes.…

Video: Practical Tips for Email Audience Development

Did you know your email marketing database degrades by about 22.5% every year? Contacts change email addresses, move from one company to another, opt-out of your email communication, or abandon their old email addresses. The only logical solution to this…

7 Tips for Irresistible Email Newsletter Design

Blog Many brands create email newsletters as a way to build and maintain a great relationship with their audience. Essentially, newsletters are a recruitment tool for new readers and drive old readers back to websites. Still, many brands are lacking…

Best Email Ever! Litmus’ The Email Design Conference

As a digital designer and lover of email, there aren’t many conferences that get me more geek’d than The Email Design Conference (TEDC) by Litmus. Each year they typically select three cities to host the conference in and tickets go…

Email, Push Notifications or SMS? The 5 Key Questions You Should Ask

Marketers have three main channels to reach out directly to their users on a mobile device: email, SMS and push notifications. But how do you know which mobile marketing channel is the right one? And how do you use your…

How to Add SMS to Your Email Marketing Program

Email, I would like to introduce you to SMS When we talk to our customers regarding our SMS capabilities, one of the first questions they ask is, “How can SMS compliment our current marketing program?”  We recommend leveraging SMS in…

In Defense of “Pop-Ups”

I’ve noticed a bit of a trend lately. A rash of “marketing professionals” who take down all the opt-in forms and pop-ups from their website, then write crowing, self-congratulatory blog posts that get picked up and shared all over the…

Welcome to the Email Hall of Shame

Blog   Email Shame, Shame, Shame Send me a broken email once and I’ll probably dig deep in my inner pockets of generosity to overlook it, especially if I’m a fan of your brand. Send me that busted template again…

16 Ways the Internet is Reacting to Inbox By Gmail

Google recently announced updates to their Inbox By Gmail application. So far, the app is available for iPhone, Android, and desktop. This batch of updates allows users to enjoy enhanced event tracking, newsletters, and links. For some reaching inbox zero will be…

Why Email Marketing Still Works

Question: What do Earth Day and email have in common? Answer: They are both 1970s classics that never go out of style. Since 1970, people worldwide have used this day to stage events that bring awareness and support for environmental…

5 Subject Line Tips That Actually Work (And One Thing You Should Retire)

Blog Creating magical subject lines in just a few characters is a combination of science, art, and luck. After all, you want to figure out how to stand out and captivate your audience quickly. Well, now there’s no fear in…

How One Brand Drove 68% Email List Growth in 5 Months

HealthiNation saw a 68% increase in their email list size in just five short months. How did they do it? With the PostUp Audience Development Solution. Here’s their story. HealthiNation exists to inspire people to live healthy and active lifestyles.…

Email Subscriber Data: the Good, the Bad, and the Missing

Blog About ten years ago while out shopping with my mother, I let her use one of my email addresses to sign up for something. She used it a few more times before I realized she was still giving it…

3 Email Tips for Keeping Subscribers Happy

So you’ve been collecting email addresses, your list is growing, and now you’re ready to launch a new email marketing campaign. But before you do, consider these three email tips to keep your audience from pushing those unsubscribe (or worse,…

7 Ways to Write Email Copy that Converts

Blog You understand how email marketing can successfully drive real conversions for your business, but is it easy? The bombardment of promotional emails into the inboxes of customers has numbed them towards email, making it all the more difficult for…

Email Marketing Best Practices for Political Campaigns

Blog How did the digital marketing campaigns of the 2016 presidential election shape up? Click here for the final rundown. We’re well into full political campaign swing.There have been heated debates on both sides, campaign dreams rising and crashing, and…

Creating Urgency in Email Marketing

Blog You’ve done your homework and have mastered content creation, mailing frequency, and the works. But you aren’t seeing the results you’d like. Creating a sense of urgency in your email marketing will convert more customers drive more traffic to…

Best Email Ever! Can In-Email Ads Be Helpful?

A few weeks ago my family and I took our first ever Spring Break vacation together. We rented a beach house right on the water in order to give our aging dog and kids ample time and opportunity to play…

Email Subject Line Roundup: Travel Edition

Blog Spring break is upon us, and it’s time to get away! Travel companies are vying for our attention with the lowest fares, the best destinations, and the most clever subject lines in their email marketing campaigns. Here are some…

Responsive Email Design: Is It Really Worth It?

We’ve all seen the webinar invitations: “The Most Common Responsive Mistakes” and “Why Isn’t My Email Rendering?” We’ve seen the endless community posts about rendering engines and email client bugs and where CSS and media queries are and are not…

Email Marketing Compliance: Danger, Email Marketer, Danger!

It’s a regular day. You’re getting ready to push that send button on an email campaign. Suddenly, you hear a sweetly shimmering voice in your ear, “Wait! Wait! Are you being CAN-SPAM compliant?” I know this is somewhere on your…

8 Amazing Ways to Increase Subscriber Engagement

Blog The revenue from your email program relies on subscriber engagement in the form of click-throughs. If there is little subscriber engagement, your email ROI will suffer. The simplest way to put it: engagement equals money. So what if your audience isn’t…

Best Email Ever! Increasing Engagement with Personalized Data

Like so many others getting into shape for the New Year was a top priority. So when someone in the office purchased a Fitbit we all were impressed by the product itself, but we as the email geeks we are,…

5 Expert Examples to Inspire Your Valentine’s Day Email Campaign

It's February and love is in the air! Email love, that is. As an email marketer, you've realized holiday emails equate to peak times when you’re competing for inbox attention. So as the clock winds down on your Valentine's Day email marketing campaign you're…

Falling in Love with the Automated Email Message

The automated message is email marketing at its finest. By definition, an automated message is a mailing that is generated by an action, behavior or profile. As opposed to a general marketing message, they are expected or anticipated as they…

Get More Email Opens with Subject Line Personalization

Could bad subject lines be the reason your email campaign isn’t performing? There’s nothing worse than having great published content and well-designed emails that are being seen by no one. Think about it like this: if no one opens your…

The 5 Types of Marketing Emails You Message, Not Forward

There are emails that you forward around the office so everyone knows you’re keeping up with the latest industry trends and look at you as a great source of knowledge. But what about the emails where you only care about…

Why We Think Audience Development Matters – And You Should Too

Over the past several months, we’ve helped clients like Golf Channel develop their audience. The results we’ve seen have been amazing. Golf Channel was able to grow their subscriber base by 32% last year, which is huge. But what does…

Boost Your Email Marketing List Growth with Facebook

Blog Capitalize on your Facebook Fans! Growing your email list via Facebook falls into the category of “low hanging fruit”. It is relatively easy and cost effective to set up and maintain. However, you need to have a healthy number…

Free Email HTML Hacks. You’re Welcome.

Blog Have you ever forgotten how to perform a task, and you went scrounging for your old notes to remind you how to do it? Well, that’s what we did here to compile The Big Book of Email HTML Hacks.…

Best Email Ever! Storytelling in Email Newsletters…

Blog Not all email has to be serious business; you can have some fun when appropriate. That’s why we love this holiday email from Sears so much. Not only is it well designed with animated gifs, cute holiday graphics and…

Email List Growth Strategies: It’s All About the Relationship

Part III: Audience Development: It’s All About the Relationship In our last post, on list growth we talked about how capturing an email address is the first step towards building a relationship with your audience. But just because you got the…

How to Get Your Email Marketing Campaigns Moving with Video

Email marketing only works when people actually read what is being sent to them. If messages are routed to a spam filter or if customers just ignore them, creating successful email campaigns will be a difficult task. However, there are a…

3 Email List Growth Strategies to Implement ASAP

Part II: List Growth Strategy: 3 Ways to Turn a Casual Audience into a Relationship In our last blog post, we talked about the difference between your Casual Audience and your Relationship Audience. In this post, we’ll talk about how to…

Email List Growth Strategies, Part I: Audience Development

Part I: Audience Development: It’s Not Just About List Growth The most important part of marketing is the audience you’re marketing to. Without their attention, marketers are shouting into the void. It's because of this that audience development is paramount to email…

Why Publishers’ Failure to Adapt is The Real Problem with Ad Blocking

The introduction of iOS 9 Ad Blocking technology has sent digital publishers into a frenzy. Sure, you have a right to be in a frenzy. In August it was estimated that ad blockers will cost digital publishers $22 billion in…

5 Email Strategy Tips that Will Rock Your Digital Marketing World

We know email strategy can get a little difficult.  Do you ever just realize that you’re asking yourself the same old questions: Why are they leaving? Is it me? Is it them? What is wrong with people? Honestly, it’s not…

Best Email Ever! Score A Touchdown with Your Mobile Email Newsletters

This month’s "Best Email Ever!" goes to the NFL who scores a Red Zone touchdown with their weekly email newsletter the  1st & 10. In general, I’ve been impressed with the NFL for their email marketing campaigns, but their 1st &…

8 Ways to Get More Marketing Emails on the Fairway

It's said that the worst days golfing are still better than the best days working. I was sure you'd have to be a die-hard golfer to believe that...until I started mixing golf with business. My colleagues at PostUp and I…

How to Lose Your Email Subscribers in 6 Ways

I’ve done it. You’ve done it. Everyone has done it besides your pet wallaby that you secretly wish could talk to you. So, what is it that we have all done? Unsubscribing. That’s it. We all get those doggone email notifications…

5 Critical Laws of Attraction for Email List Growth

I recently clicked through to a website to read an interesting article. Immediately on arrival, I got a lightbox offering to let me subscribe to their email updates. I wasn't ready for that yet - I hadn't read my first…

13 Problems With Facebook That Email Can Solve

We all know Facebook is great, but it isn’t always the right tool for every job. Let’s take a look at 13 cases when it’s better to use email instead of Facebook to achieve your goals. There are two main…

Baby, Don’t Go! How to Retain Email Unsubscribers

A question we’ve grown accustomed to hearing is, “How can I grow my email list?” Of course we have answers that we’d love to share! But first I have to ask, what are you doing to prevent contacts from leaving…

September’s Best Email Ever: More Than Bracelets

September is here and that can only mean one thing: it is time to get ready for fall and everything that comes with it! I’ll give you a second to daydream…okay time’s up, come back. This month’s “Best Email Ever”…

Why Email Deliverability Should Be at the Core of Your Program

Today’s email marketers are faced with the challenge of driving conversions through clicks, purchases, or data. With different accountabilities based on your business model, one thing is consistent - if you don’t make it to a subscriber's inbox, your email…

PostUp and UnsubCentral Team Up to Support Local Charities

PostUp Cares, the charity branch of PostUp Digital, recently engaged with two local charities allowing employees to give their time, donate goods, and get some exercise in a way that benefits others. Read more to find out which charities our…

The Key to Retention: How Predictive Intelligence unlocks your data and opens the door to deep user engagement

This post originally appeared on Boomtrain.com's blog. It was written by Lauren McCrea, Director of Marketing and Partnerships.    It can be a scary world out there for modern marketers. We’re constantly dealing with new influxes of data and competing…

The Right Tool for the Job: Social Media vs. Email Marketing

Imagine a toolbox full of tools. If you had to drive a nail into a block of wood, would you choose to do it with the tape measure? After a few mojitos, sure. But in the throes of sobriety, you’d…

3 Reasons Why Your Email Program Is Worthless

Email marketing can be a complex task if you’ve been spending all of your energy on social media, events, or other cold sales strategies. We’re here to tell you email doesn’t have to complicate your job as a marketer. Can…

Email Marketing: Best Practices for Driving ROI – Webinar Roundup

Marketers are continuing to face the challenges of reaching customers in a saturated market.  Despite their challenges, consumer attitudes towards email are improving over time. When considering how to best communicate email should always be at the top of your list of priorities. When done…

Email Marketing: Give Me Consistency or Risk Death

Today is the tale of two very different email marketing programs teetering on the edge of inbox death. I enjoy both of these email programs. One of them is also very useful to me. Yet their inconsistency is about to…

Are you Getting the Most Out of Your Digital Marketing Data?

The amount of data marketers collect is growing at an exponential rate.  This may include: subscriber demographic information, content preferences, product usage patterns, and customer satisfaction surveys. With this growth comes added complexity and a need to make sense of…

August’s Best Email Ever: Scrolling Products

At PostUp, we really appreciate a well-designed email. That’s why we are starting a monthly blog post highlighting an example of a well-designed, well-executed email that we’ve come across. We are always trying to improve and make sure our clients…

Email Marketing: Are You an Amateur, Apprentice or Aficionado?

Wondering how much you really know about email marketing? Put your knowledge to the test, and take the PostUp email marketing quiz to find out! What does the term “Narrowcast” describe?a) A list that has been segmented in some way.b)…

3 Ways Competitive Intelligence Will Rock Your Email Marketing Program

Blog So you’ve been tracking your email marketing program. You know what’s successful and what needs improving. Great work! The problem is, you’re operating in a bit of a bubble. You know what’s working best out of the things you’ve tried.…

Dispatches from Twitter: Take Control of Your Traffic

For publishers and media companies, email allows the most control when it comes to ensuring audience engagement. Rather than depending on other social channels to distribute content, email connects companies to their audiences directly. PostUp recently hosted a webinar, “4…

How the CTR Program Helps Publishers Increase Traffic

If you’ve got popular content being shared on social networks, it’s hard to imagine that there might be a problem. But what if those social networks change the rules and make your content harder to see? Facebook does it several…

7 Dos and Don’ts for Killer Email Subject Lines

We all know that first impressions are important. That first interaction sets the tone for the relationship and shapes all subsequent interactions. This is especially true when it comes to captivating audiences via email. The subject line is the first…

Behind the Tech: Introducing Circle Script

Here at PostUp, we strive for transparency with our customers. In that spirit, we’d like to give you a peek behind our tech curtain and introduce you to Circle Script, one of the tools we’ve used to build our platform.…

3 Cheers for Email Automation!

As a society, we have come a long way in terms of automation. From starting a car with the push of a button to automatic paper towel dispensers, we live and breathe for convenience and efficiency. Time is precious, and…

A Few Dad-Approved Father’s Day Email Subject Lines

Blog If you’re like me, you think that dads are hard to buy for. I’ll take any gift suggestions I can get (i.e., I will probably open your Father’s Day email). Of course, I realize I am not the norm.…

How to Use Pop-Ups for Email List Growth (Without Annoying Your Users)

This is a guest blog post by Kaushal Sampat, Product Manager at Digioh. Digioh is a suite of tools to help capture more leads on your website. PostUp has partnered with Digioh to incorporate these tools into your email program. Check…

Bulletproof your Email with Character-Encoded HTML Symbols

[kc_row use_container="yes" force="no" column_align="middle" _id="996216"][kc_column width="65.18%" _id="344992"][kc_title text="VGhlIFRpdGxl" _id="700279" post_title="yes" type="h1"][kc_column_text]The Scenario Skimming your inbox, you find an email subject line that interests you enough to prompt opening when you spot it. But what is that incoherent symbol? What is…

Use Behavioral Targeting to Turn Email Unsubscribers Into Evangelists

I've just purchased a new bed from a well-known national brand. (I won't use their actual name, but perhaps we can call them "Sleep Integer.") During the process of this purchase, I've been impressed by the company. Their sales process…

Email Marketing Automation: 3 Drip Campaign Ideas You Need to Try

Blog Every marketer has had to balance day-to-day execution with “big picture" strategizing. More often than not, execution wins, usually by a pretty large margin. So how do you find the time to get more strategic? Email marketing automation is…

7 Ways to Collect Better Email Marketing Data

Blog The best way to connect your audience to your brand is to personalize your email campaign. And personalization means first finding out a thing or two about your audience. That’s why data collection is so important. Your data reveals…

Become a Rock★ and ❤ Your Email Subject Lines with Special Character Symbols

Blog Email marketing is all about getting into the inbox and getting your customers to open your messages. We know that the email’s subject line is one of the biggest factors in getting recipients to open. So, what do lipstick…

How Personalization Drives Email Marketing Success

A PostUp guest post featuring TechnologyAdvice. Shelly Alvarez, Director of Client Services at PostUp, was a recent guest on the TechnologyAdvice Expert Interview Series to share her insight on email marketing and personalization. The series, which is hosted by TechnologyAdvice’s…

Include Plain Text in Your Marketing Emails for Apple Watch Users

If you’ve been in the email space for any length of time, you’ve probably encountered your fair share of plain text versions of email. For those who haven’t, let me give you a quick debrief. A plain text version of…

3 Ways to Prevent Provider Glitches from Derailing Your Deliverability

A recent glitch with AOL resulted in over 1,000 brands being blocked from users’ inboxes. The issue lasted for three days - bad news especially for any brand with a daily newsletter. Unfortunately, most brands had no idea there was a…

The Importance of Welcome Emails

Blog Aloha! Bienvenido! Shalom! Swagata! Every language has its own way of saying “Welcome”—and email is no different. But whereas the greetings in other languages are accompanied by a trademark nod of the head or a woman shimmying in a…

The Joke’s on Us: Our Favorite April Fools’ Day Emails

One of my least favorite "holidays" has come and gone: April Fools'. While I'm not a huge fan of pranks, I can appreciate the art of a well-timed joke. Of course, being in the email industry, our team was on…

PostUp Feature Highlight: Content Management System

At some point or another your email program is going to have some changes. You may update the look of your brand, or the person who handled your email campaigns might move on to other things. These are the moments…

(Email) Templates are Coming

Blog Technically, they’ve already arrived, but with another cold front attacking most of the nation and the new season of Game of Thrones fast approaching, I wanted to start this announcement off with a punny bang. If you are a…

PostUp Feature Highlight: News Alerts

Many email campaigns can take weeks, or even sometimes months to plan for.  However, others needs to get out the door ASAP!  There may be times when your company needs to execute an urgent email with little time to prepare.…

Email Marketing Love is in the Air

It's February and even though Valentine's day has come and gone, we are still feeling the email marketing love here at PostUp. In fact, for the months of February and March we will be offering insights into email marketing best practices to…

Rekindle the Love: How to Re-engage Inactive Email Subscribers

No matter how much you love your email subscribers, sometimes they don’t always love you back.  Or maybe it’s not that they don’t love you, maybe they just needed to take a short break.  Inactive subscribers are still valuable to…

PostUp Feature Highlight: Recipients Tab

Have you noticed something just a little bit different about PostUp this week? We’ve recently renamed our Support tab to be called Recipients. This cosmetic change serves two purposes: it creates a clear separation between this tab and our Support…

URL Validation: Make or Break (a Link) Time

There’s nothing worse than finding an email link that intrigues you, clicking on it, and landing in the dreaded land of ‘Page Not Found.’ Actually, there is something worse: landing on a completely unrelated page. Most of your subscribers are…

Learning the Lingo of Email Deliverability

You already know that email deliverability is all about ensuring messages arrive in subscribers' inboxes. What you don’t know is all that goes into the deliverability process. There are multiple aspects of ensuring deliverability and it can be confusing to keep…

Holiday Email Campaigns: A Recipe for Success

We are knee-deep in the holiday season and know that this time can be challenging for email marketers. You are facing increased competition in the inbox and hoping that your holiday email campaigns are successful. If only there was a…

5 Foolproof tips to Increase Email Deliverability

Despite all the tools marketers have at their disposal, email deliverability is still a major challenge. According to Business 2 Community, 22 percent of emails never even make it to the inbox. ISPs are consistently getting more sophisticated at sniffing…

PostUp Feature Highlight: Detailed Mailing Report

PostUp’s Detailed Mailing Report makes it easy to track your delivery and engagement performance for a single mailing. The Detailed Mailing Report is available for any mailing sent through PostUp, and can be viewed at any time. Using the Detailed…

How to Conduct Email HTML Testing

The most important aspect of any email campaign is making sure the information can be displayed correctly once it arrives in an inbox. A message that is improperly formatted and difficult to read can lead to customer dissatisfaction, a negative reputation and…

Stay Up to Date on Your Software Platform and Avoid Telephone Training

Most people tend to follow rules, even if a rule’s purpose isn’t really understood. For example, who has decided not to “wear white after Labor Day” without question? You would be surprised at how frequently this comes up when you’re…

2 Wrong Ways to Approach Your Mobile Email Strategy

Mobile email opens have been increasing every year since the advent of the smartphone. Not accounting for mobile at all would be a huge mistake, but there are actually a number of other ways you can accidentally make your campaigns fail…

Email HTML: Prevent Images from Showing Gaps between Each Other

[kc_row use_container="yes" force="no" column_align="middle" _id="174899"][kc_column width="64.94%" _id="155325"][kc_title text="VGhlIFRpdGxl" _id="297085" post_title="yes" type="h1"][kc_column_text _id="593065"]You have a beautifully built, glorious email, there’s just one problem: there’s a gap – of white space no less – between all your perfectly mapped image slices. How…

Email HTML: Fixing Bullet Points that Shrink or Disappear in Outlook

[kc_row use_container="yes" force="no" column_align="middle" _id="79121"][kc_column width="64.83%" _id="905366"][kc_title text="VGhlIFRpdGxl" _id="28460" post_title="yes" type="h1"][kc_column_text _id="89781"] The Great Rendering Problem of Outlook 2007, 2010 & 2013:Outlook is fairly predictable in that if you see a rendering issue in Outlook 2007, 2010, or 2013 there’s…

Tackling Retina/High-Density Display Images in Email Marketing

Recently at PostUp, we’ve received an increase in the number of questions about high-density, “Retina,” displays and email rendering on these displays. What are these high-density displays and how do they affect your email marketing efforts? Explaining High-Density or Retna…

PostUp Feature Highlight: Single Click Subscription Tag

The single click subscription tag is a powerful tool for cross promoting other available message streams and will allow your current subscribers to sign up for additional mailings by simply clicking a link in an email. The major benefits include:…

PostUp Feature Highlight: Webfetch (CMS Integration)

More than ever, email plays a significant role in maintaining the relationship between publishers and their readers. Audiences depend on publishers to deliver timely newsletters with relevant content, but maintaining an output of dozens of newsletters is time-consuming and costly. That's where PostUp comes…

How Subscriber Preferences Can Improve Your Email Deliverability

As email marketers, we're reliant on subscriber engagement in order to do our jobs effectively. The stronger the engagement, the better the email deliverability. And the better the deliverability, the stronger the engagement.  However, the question on the minds of…

Q&A with Steve Werkmeister, Director of Marketing, Salem Web Network

We are proud to introduce our first PostUp Q&A session, featuring Steve Werkmeister. Steve is the Director of Marketing at Salem Web Network which manages the largest Christian websites.  What is your role at Salem and how is email helping…

How to Boost Your Click-Through Rate with Shorter Emails

According to a report from The Radicati Group, a technology market research firm, there will be more than 5.5 billion email accounts worldwide by 2019. That's a large opportunity for brands to increase engagement with their consumers. Here, at PostUp, one…

Tips to Strengthen Your Email Marketing Campaigns

At PostUp, we wanted to share two quick tips to help your email programs. We hope that these come as friendly reminders to make sure your email program is running smoothly. 1. No More "Batch and Blast." We've all heard…

Canada’s Anti-Spam Laws and What They Mean For Email Marketing

As of July 1 2014, Canada joined countries like the U.S., Australia and the European Union by introducing anti-spam legislation. Under the country's new law, companies can be taken to court and sued if email marketing communications are sent to people…

We Are PostUp! Leading Austin email service provider rebrands

As announced yesterday, we are now officially PostUp! Did you know PostUp was founded in 1996 as Skylist? Learn more about our 2014 rebranding as an email service provider. The team here couldn’t be happier about the news and how our new…

How to Improve Email Deliverability

In this month’s Beyond the Inbox, we offer up 5 tips to improve email deliverability. These simple practices that can help boost the performance of your campaigns as well as improve the overall reputation of your brand. That way, more…

Email Automation Coaching and Advice during EEC 2014

PostUp will be attending the Email Evolution Conference hosted by DMA and EEC from January 22 – 24.  If you are going to be there, we would love the opportunity to meet with you and discuss email automation opportunities.  Our Director of…

PostUp Reacts to Gmail Changes

A recent change regarding Google’s Gmail service has raised some concerns from our clients. We wanted to take a moment to address those concerns and provide information about the steps we have taken to minimize any negative impact this change may…

Beyond the Inbox August Newsletter: Give your inactive subscribers one last chance

Many email marketers believe that people who unsubscribe from their email programs are their worst enemy.  True, no one wants a high unsubscribe rate.  However, what you need to be even more aware of is your inactive rate.  Your unsubscribe…

PostUp Webinar: 5 Successful Email List Growth Tactics

Spend an informative half hour with Digioh CEO Rishi Shah and PostUp's very own Senior Account Strategist Todd Coffey, as they discuss key tactics to successfully grow your email lists and how you can begin capturing flybys on your website…

PostUp Partners With Digioh to Increase Opt-In Rates and Capture New Subscribers

PostUp, an award-winning technology platform that helps brands manage the customer lifecycle through the delivery of personalized and timely messaging across email, mobile and social, today announced a partnership with Digioh, the leader in email marketing add-ons for the biggest brands…

Beyond the Inbox June Newsletter: Do you need a splash page?

One of the most frequently asked questions we hear at PostUp is “how do I grow my email list?”   To answer this question, we start by examining the process by which emails are being captured.  As much as email marketers…

Taking Action on Mobile Marketing Analytics

There is no denying that mobile marketing is one of the hottest topics in 2012. If you are a marketer in the United States, more than likely you have at least one article in your inbox describing and outlining the…

5 Common Email Deliverability Myths

As an email delivery professional, I often live and breathe reputation, authentication and certification. This makes it easy to take for granted that everyone in the email industry is familiar with what goes into deliverability and what it takes to…

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