Email Marketing: Best Practices for Driving ROI
Email marketing matters more now than ever. Well-accepted, inexpensive, and highly measurable, email also brings opportunities for immediacy and interactive engagement. With consumer attitudes towards email improving over time, brands should critically consider email and how the channel can deliver value – when done the right way.
In this webinar, our guest VP & Research Director at Forrester Research Brigitte Majewski reviews best practices in email marketing today. Brigitte covers the following questions:
- What are the trends in consumer attitudes towards email?
- What current email best practices best satisfy both consumer needs and brand objectives?
Our own VP of Product & Marketing Keith Sibson follows up with a discussion of how to drive ROI through your email marketing program using these best practices. Fill out the form to watch the webinar on-demand now.
Brigitte MajewskiVP & Research Director, Forrester Research
Keith SibsonVP of Product & Marketing, PostUp
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