Tony D’Anna


Tony has led the PostUp and UnsubCentral businesses since 2008. Tony holds 20 years of management experience in the software, technology and direct marketing arena with some of the world's top global companies and technology innovators. Prior to PostUp, Tony served as Vice President of the Unicast division at Enliven Marketing Technologies. Following Enliven's merger with DG FastChannel, he remained with the company and managed the re-launch efforts for its SaaS based - rich media ad solution into the Agency Channel. Earlier in his career, Tony held senior management roles at Dell and Sony Electronics. Notably, Tony oversaw Dell's retail sales organization of more than 150 locations nationally. He also was a key player as Director of Sales and Operations in the launch of Sony's first Direct Sales and Marketing business: Sony Style.

Keith Sibson

Vice President, Product & Marketing

Keith has over a decade of experience driving product-led growth at companies large and small. Before joining PostUp, Keith served as VP of Revenue at, the leading consumer marketplace for the $22Bn self-storage industry. Prior to SpareFoot, Keith led product at the financial services company NetSpend, a processor and marketer of prepaid cards that was acquired by TSYS for $1.6Bn in 2013. At NetSpend, Keith led the creation of the online channel, now a $200MM revenue business.

Keith's background is technical, progressing through a variety of software development and management roles. Throughout his career he has led teams of engineers, designers, project managers, product managers, marketers, and operations staff to consistent success.

Keith holds a Ph.D. and BSc in Computer Science from Glasgow and St. Andrews Universities, respectively.

Patrick Asbra

Vice President, Sales

As the Vice President of Sales, Pat is responsible for overall leadership of Postup's global sales organization, including direct sales, market development and business development. He joins the company with 20 years’ experience in the print, digital media and software sales industry, and is skilled at building business through the expansion of client and partner bases, generating new revenue opportunities and designing, launching and directing high-impact strategic plans.

Pat previously served as Vice President of Sales at Pulsepoint and its predecessor Datran Media, a company that provides email marketing and advertising services, and before that, spent time leading sales teams at Conde Nast and Cox Media.


Management Team

Director of Client Services

As the Director of Client Services for PostUp, Shelly has over 19 years of direct marketing experience. She has had the opportunity to work with a variety of industries including retail, direct to consumer markets, publishing, semiconductor, healthcare and financial. She has helped to design, develop and implement multi-channel CRM programs for not only domestic companies but for global companies as including Texas Instruments, Ortho-McNeil, National Instruments, Hydroxatone and...more

Director of Integration

With more than a decade of experience in systems integration in the digital marketing industry, Brandon utilizes his expertise to build a solid program foundation for clients leveraging site, CRM, and BI tools for fully integrated campaigns. As Director of Integration at PostUp, he leads the implementation and data analysis teams.

Before entering the email marketing industry, Brandon was a Project Manager...more

Director of Finance and HR

As Director of Finance and HR of PostUp, Kristen is responsible for managing internal controls, external and internal accounting, financial reporting, and financial planning and analysis. With over 15 years of accounting experience, Kristen has worked in various accounting functions with increasing responsibility. Prior to PostUp, Kristen held the role of Assistant Controller at...more

Edward Triolo

Director of Technical Operations

As the Director of Technical Operations at PostUp, Edward Triolo oversees all of PostUp's information systems and leads the platform support group. With 10 years of digital marketing experience he partners with internal teams to design, implement and support PostUp’s technology initiatives that drive client success.

Edward holds his Bachelor of Science in computer science from the University of...more

Director of Software Engineering

David leads PostUp’s team of software engineers and artisans, responsible for building the most powerful ESP solution in its class. His current work is informed by nearly 2 decades of experience crafting distributed communications and reporting applications for enterprise clients. He shares his team’s passion for excellence and innovation, and their commitment to deliver an enjoyable and productive user experience. David is the architect of PostUp’s distributed applications framework, and author of the Circle Script document...more

Board of Directors