Expert email services.
What can we deliver for you?
PostUp works with top brands who never settle for the status quo and continuously strive to innovate for their customers. These partnerships have resulted in an amazing collection of knowledge, best practices, and experience that our team will use to help deliver for you.
PostUp Services are comprised of 6 teams:
PostUp’s Strategic Services team will identify opportunities to improve existing programs or recommend new ones. We’ll identify ways to build relationships with prospective, new, or existing customers to drive engagement and retention.
Let’s optimize the way you engage with your audience to better your email marketing program and achieve your goals.
If you’re in need of Strategic Services contact us here.
PostUp can provide insight and recommendations to build programs and concepts including:
- List Growth Strategies
- Welcome Programs
- Transactional Email Programs
- Preference Centers
- Promotional or Newsletter Programs
- Shopping Cart Abandonment Programs
- Loyalty Programs
- Breaking News Programs
- Reactivation or Win-Back Programs
- Lifecycle Programs
Email Campaign Management
Whether establishing a new email program or updating an existing one, finding the resources to do so can be challenging. PostUp’s email campaign management team works with programs on a daily basis and can help you easily move forward with program improvements. We’ll make sure each mailing is correct, targeted to your audience, renders beautifully and consistently, and that you can accurately track its progress and efficiency.
Need email campaign management services? Contact us here.
Our Campaign Managers will provide:
- Customized targeting and segmentation
- Rendering testing for accurate, vetted content
- Deployment timing tailored to your audience
- Seeds and reporting links to keep you in the know
- Split testing to drive opens and clicks
- Deliverability tools get you to the inbox
- Mobile rendering analysis
- Dynamic content setup and deployment
- Post-campaign reporting
- 72 hour turnaround
PostUp provides our clients with the ability to automate aspects of your email marketing program, including importing new members to designated lists, triggering automated messages based on subscriber behavior, and automated messages based on your brand’s information such as breaking news. For your more complex, automated programs, you may want to take advantage of advanced integration consulting.
If you’re in need of Integration Services contact us here.
Examples where you may want the support of an Integration Consultant include:
- Custom engineering projects leveraging PostUp development resources
- Integration with your content management system in order to automate your email program
- Launching a new preference center to capture additional subscriber data for segmentation and targeting strategies
- Pull content into your emails via one or more RSS feeds with an active or passive approval process
PostUp will provide you with a dedicated deliverability consultant to ensure your email success. By providing you with expert deliverability guidance, we will help you achieve optimal inbox placement rates, increased engagement, improved ROI and reduced attrition.
With the most mature ESP platform and a 99.3% delivery rate you can count on PostUp to engage your audience.
If you’re in need of Delivery Consulting contact us here.
Our Delivery Consultants can advise you on:
- ISP relationships
- CAN-SPAM compliance
- Sender best practices
- Industry shifts and adaptation
- Email certification services
- Optimal mail sending settings
- Spam scoring heuristics
- Sender authentication
The PostUp design team provides creative and coding services for our clients. We can be your single-source solution for developing all email creative, or we can work with you on a specific project. Regardless of your needs, the end result will always be the same: beautifully-designed emails that leverage email marketing best practices and increase engagement.
If you’re in need of Creative Services contact us here.
Our creative design team can design or code the following:
- Email Master Templates
- Email Campaign Series
- Newsletter Preference Centers
- Responsive Email Design
- Fluid/Hybrid Email Design
- Facebook Registration Pages
- Web Ad Banners
- Microsites/Landing Pages
- Lightbox Registration Widgets
Reporting & Analytics
Leveraging best-of-breed analytics tools, our analytics team can help you interpret subscriber data for data-driven decisions. PostUp has partnered with Tableau Software to integrate a visual analytics suite directly into the PostUp platform. Clients can visualize trends and identify outliers with ease to make fast decisions that directly affect revenue. We retain a dedicated data center to store and preserve detailed data history, allowing you to analyze past and real-time performance.
If you’re in need of Reporting Services contact us here.
Performance Audits and Dashboards:
Our analytics team will provide a high level review of your company’s entire email marketing program. They will work alongside our strategic services team to create a comprehensive view of your existing program along with projections for future growth and ROI.
With PostUp, you will have access to several dashboards that quantify:
- List attrition
- List intersection and union
- Engagement trending
- Delivery reporting
Download our PostUp Services Brochure!