Fashion retailer's PostUp-created email campaign boosts email-related sales by 164%
A fashion retailer with over 120 stores nationwide partnered with PostUp to develop an email campaign and marketing strategy to engage and grow their online audience.
The Email Campaign
In addition to facing list fatigue and an overcrowded inbox, the retailer competes for market share against larger, more nationally recognized brands. With the help of the PostUp Professional Services team, the brand identified the following goals for their email marketing program: increase customer engagement (specifically email opens, clicks and purchases), refresh email creative with clear calls-to-action, and build a reactivation program.
PostUp’s expert email services team worked with the fashion retailer to uncover several solutions for email marketing success. First, our creative team developed new email templates that featured specific products in addition to promotional messaging. We optimized their email performance by determining best days and times to send messages, as well as the most effective subject line formats based on testing results. With a new retargeting strategy and an automated reactivation program, this fashion retailer also increased customer engagement.
This retailer’s deliverability improved by 50%, with most messages achieving a 98% delivery rate. Click-throughs from email to the website increased by 104%. They also saved money by increasing campaign efficiency: reactivation campaigns converted inactive subscribers, and email-related sales jumped by 164%.