eContent: The Challenges and Opportunities of Launching a Paywall
Keith Sibson, PostUp VP of Product and Marketing, recently offered advice to eContent on how publishers can monetize their content effectively with paywalls.
The average revenue per user has been in decline for the last several years, a frightening trend for publishers. With the ad-driven media business model under pressure, publishers must come up with ways to increase the average revenue per user (ARPU) on their properties.
So, what can we do to monetize more effectively? Implementing a paywall can help publishers connect with a loyal audience and increase ARPU, which is more important than ever, since most online traffic comes from anonymous social feeds where the audience is often unaware of your brand.
To read the rest of the article, visit eContent’s website.
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