Why Email Is a Better Way to Establish User Identity
PostUp VP of Product & Marketing Keith Sibson recently appeared in Publishing Executive to show how publishers can establish audience identity easily and consistently through email.
For all its simplicity, email is a powerful key to user identity. As a direct link to the user, the email address is essentially a user’s home address on the internet, their identity. Publishers have long used this link to communicate directly with readers, but email doesn’t just allow you to reach your audience and bring them to your site. It identifies those audiences once they get there.
Read the rest of the article on Publishing Executive here.
Editor, PostUp PlayBook