Publishing Executive: The Power and Pitfalls of Browser Push
PostUp VP of Product & Marketing Keith Sibson recently appeared in Publishing Executive to discuss the benefits of adding browser push to your audience development strategy.
With browser push, publishers get the same instantaneous reach of app push without the hurdles. Not everyone will download an app, but everyone uses a browser and browser push notifications are functionally identical to app notifications. They appear on your desktop or phone home screen, even if you are not browsing the web. And with all modern web browsers now supporting push on mobile and desktop, your potential audience is significant.
Even better, you have a good chance of converting this potential audience. Browser push tends to earn higher opt-in rates than other channels because of its low-hurdle opt in.
Read the rest of the article on Publishing Executive here.