Publishing Executive: Publishers Have More First-Party Data Than They Think. Here’s How to Use It
PostUp VP of Product and Marketing Keith Sibson recently appeared in Publishing Executive to discuss how publishers can better collect and monetize first-party data.
With Facebook cutting off access to third-party data, Apple’s introduction of Intelligent Tracking Prevention, and GDPR looming, access to data is top of mind for publishers and advertisers alike.
Publishers who have the first-party data to offer advertisers will be at an advantage. Fortunately, publishers might already have more first-party data available than they think; it’s just a matter of getting to it. With a bit of work, publishers can unlock more of the first-party data they already own, then put it to use in their advertising and editorial strategies.
To read the rest of the article, visit Publishing Executive.