Your partner in what's next for
publishing & media.
We get publishing.
A platform built for publishers. Integrations with top publishing technology. A team of publishing experts.
With over 20 years of experience delivering business outcomes for publishing & media companies, we know that audience relationships drive success. This is why our solutions focus on strengthening audience connections at every step of the relationship.
1. Know your audience.
Unlock more actionable first-party data, reconcile audience identity across devices, and deliver personalized experiences.
2. Grow your audience.
Our publishing audience development solutions maximize your direct audience with email capture and browser push.
3. Engage your audience.
PostUp’s automation and integration-focused email platform efficiently connects your audience with your content.
4. Monetize your audience.
Turnkey advertising and subscriber monetization solutions help publishers diversify revenue streams.
Establish and reconcile audience identity across devices, no sign-in needed. PostUp interoperates with Google Analytics and your other existing technology to tie user data to the email address, turning your first-party data into actionable audience segments.
- Build a complete profile of your individual users without additional technology.
- Deliver hyper-targeted audience segments for advertisers.
- Personalize the audience experience in email and onsite.
Email is the key to lasting audience relationships. PostUp’s audience development solutions convert more of your anonymous site traffic into dedicated email subscribers, growing your list without harming user experience.
- Full-service email audience growth
- High-performance, endlessly customizable email capture tools
- Collect more first-party data with PostUp’s analytics integrations
Then, use PostUp’s browser push notification feature to reach your audience instantly, no app necessary. Maximize your push audience with PostUp’s optimized CTAs, far more effective than default browser prompts.
“PostUp understands our business. Their solutions continue to drive real results, consistently boosting audience growth and engagement.”
– Meg Estevez, VP of Audience Development, NewBay
Built with publisher needs in mind, the award-winning PostUp platform helps publishers nurture audiences with email. PostUp’s automation solutions and seamless integrations with the top publisher technology stack makes scaling your email program simple.
- Balance efficiency with editorial control using PostUp’s automation toolbox
- Engage and nurture your audience through full publisher lifecycle marketing
- Visualize your data with built-in Tableau analytics
- Personalize email 1:1 with our Parse.ly integration
“PostUp gets publishing. They’ve saved us tons of time, from curation of newsletters to our ability to run reporting and do analysis with the click of a button.”
– Apartment Therapy Media
Monetize your audience, even when they don’t visit your site. PostUp helps publishers diversify revenue streams with ample options for generating advertising and subscription revenue.
- Drive email revenue effectively with lucrative standalone promotional sends
- Maximize promotional email revenue with dynamically-targeted audience segments derived from web engagement
- Serve in-email advertising using PostUp’s integrations with DFP, PowerInbox, and LiveIntent
- Generate subscriber revenue with PostUp’s dynamic content wall
How can we help?
PostUp understands the publishing business model. We want to put that knowledge to work for you. Fill out this form to request a free Revenue Potential Analysis, and start driving more revenue with email.
Or, check out our resources for publishers.
Learn how to grow your audience.
Grow and engage your direct audience with email. Check out our Audience Development Solution Guide to see how we can help you grow your list and, with it, your relationships.Download Now
Spend more time on what matters.
Save time on newsletter curation, assembly, and deployment with email automation. Click here to download our Automation Solution Guide for Publishers.Download Now