Email marketing & audience development for digital publishing & media.
We get publishing & media.
With 20 years of experience helping publishing and media companies grow audiences and scale email marketing programs, PostUp is your partner in what’s next for digital publishing and media.
PostUp turns publishing and media email marketing programs into revenue machines by maximizing key metrics around Audience Size, Inbox Deliverability, Open Rate, Click-Through Rate, and Premium Subscription Conversion.
Providing publishing and media companies the ability to use comprehensive email marketing to drive additional revenue through Promotional Emails, In-Mail Advertising, On-Site Monetization, and Subscriber Recurring Revenue.
PostUp’s comprehensive publishing tools make email marketing easy. Powerful automation. Sophisticated segmentation. Beautiful emails that get delivered and get results, plus the analytics you need to plan your next move.
Sometimes your message is too urgent to sit and wait in the inbox. Compose push notifications right from PostUp’s email marketing platform, and deliver breaking news, announcements, or other alerts instantaneously.
A well-timed text message can be an effective way to talk to your audience. PostUp’s email marketing platform makes it simple to add SMS to your campaign and stay connected with your audience.
Your audience is all over social media, but coordinating your message across platforms can be a pain. PostUp connects with the major social media sites, allowing you to cross-promote content all from the comfort of your home platform.
Monetization Solutions for Publishing & Media
Inherently non-disruptive, native advertising can be more effective than other forms of brand content. PostUp's platform allows publishing and media companies to easily add banner or native advertising directly into your emails.
Subscriber Recurring Revenue
Through PostUp's Dynamic Content Wall solution, publishers can drive recurring revenue directly from subscribers. Our solution maximizes both conversion into email and paid subscriptions, as well as advertising revenue.
PostUp has a feature specifically for Sponsored Emails that allows publishers to work directly with advertisers to 'sponsor' an email send to their entire email audience or certain audience segments.
How can we help?
Whether it’s growing your audience through Audience Development, monetizing, automating, or just understanding your email business, we’re here to help. Fill out this form to request a free Revenue Potential Analysis for your email program.
Resources for Publishing & Media Companies
Learn how to grow your audience.
Grow and engage your direct audience with email. Check out our Audience Development Solution Guide to see how we can help you grow your list and, with it, your relationships.Download Now
Spend more time on what matters.
Don't get bogged down in execution! Save time on newsletter creation and execution with email automation. Click here to download our Automation Solution Guide.Download Now
“PostUp understands our business. Their solutions continue to drive real results, consistently boosting audience growth and engagement. Dynamic Content Wall is the perfect solution for our focused publications with their invested and loyal readers.”
Meg Estevez, VP of Audience Development, NewBay