Solutions for Publishers

We help publishers leverage the power of email to reach the right audience at the right time. Backed by award-winning email and SMS technology, PostUp connects unique consumer audiences with the compelling content, products and services they desire. From large media giants including Turner Broadcasting System and NBC to financial publishers, more than 1,000 top consumer brands have relied on the scalability of PostUp to deliver relevant campaigns. Publishers work with us to acquire new customers and build intelligent customer management programs to increase retention and lifetime value.

Brands We Work With

Features for Publishers

Automated Breaking News
With PostUp’s Breaking News feature, publishers can leverage predesignated templates to populate breaking news and execute to their subscribers in 60 seconds. This allows for quicker time to the inbox and reduced level of effort for marketers. Publishers can also automate this process with Automated Breaking News.
Personalization Based on Browsing Behavior
PostUp has partnered with best of breed web personalization company, BoomTrain, which allows you to track your subscriber’s activity on your website then leverage that activity knowledge to send personalized email content to your subscribers.
Automated Retargeting for App Promotion
We have integrated with industry leader, Litmus to provide our customers with the ability to leverage device detection features directly via the PostUp platform. Our publishers can use Litmus insights to learn which subscribers are reading emails on mobile devices and retarget email messages to them, in an automated manner, to promote their mobile apps.
Webfetch for Automated Newsletters
Webfetch allows for seamless integration with any content management system capable of publishing content to a URL that is accessible to PostUp. Marketers can send daily emails to their subscribers that will pull in fresh news from a website and automatically populate and send at your designated time.

Services for Publishers

List Growth Strategies

For publishers, we know that growing the size of your email list is paramount to your success. The PostUp Strategic Services team will review your current email communications and strategies to identify opportunities as well as provide recommendations on ways to increase your list size and work towards continued growth. Learn More About Audience Development Strategy.

Preference Center Design

An email preference center allows publishers to collect valuable data on their subscribers. With the PostUp design team our clients build creative and functional centers based around their business needs. It’s a great solution for data collection and a newsletter subscription control center.

Publisher Partners

LiveIntent’s LiveTags allow publishers to monetize their newsletter and website inventory easily and efficiently as well as optimize special offers in real-time, upon email open. Maximize the value of your most engaged subscribers while maintaining full control of your inventory by selling your own ads or leveraging the LiveIntent exchange.

Janrain’s platform allows publishers to simplify and maximize the registration process for new subscribers by providing capabilities such as social login, authentication, profile data collection, analytics and single sign-on. Recognize your subscribers across all digital touch points and gain a better understanding of who they are by collecting and utilizing demographic, psychographic and behavioral profile data.

“Over the past nine years, the scale, quality and success of email marketing campaigns that PostUp has enabled for us has allowed us to establish a performance model that we can easily replicate for our new business acquisitions.”

– Steve Werkmeister, Director of Marketing, Salem Web Network