Sony Welcome Campaign Delivers Welcome Results
PostUp’s Strategic Services team helped Sony analyze their messaging programs and develop strategies to drive email program growth and increased customer lifetime value.
PostUp’s Strategic Services team engaged with Sony to analyze their messaging programs and develop strategies to drive program growth and increased customer lifetime value. After a comprehensive audit of the existing email communications, the teams honed their focus on a series of multi-message welcome programs designed to educate and engage new Sony Card members.
The serialized test email campaign drove 627% more total clicks than the control campaign.
The strategic execution of this campaign earned a MarketingSherpa Gold Award for Best Automated Email Campaign. The campaign itself resulted in a 157% increase in click-throughs and drove significant engagement for the group receiving multiple messages versus the control population.