Taking Back Control in the Distributed Content World

From the white paper:

With social platforms acting as intermediaries between publishers and their audiences, publishers are making a crucial sacrifice: yielding the direct audience

relationship to the platform. Often detached from the publisher brand, distributed content makes it difficult to develop lasting relationships and build brand engagement with readers.

“If you look at it just from a user experience standpoint, people are engaging with Facebook and not engaging with your brand. They’re engaging with your content only as the side effect of browsing through their feeds.”

With distributed content, if and how content is exposed to the audience is at the whim of platform algorithms.

“The best thing you can do as a publisher is put something on your page, such as post an article, and hope that Facebook decides to put it in front of your audience.”

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Taking Back Control in the Distributed Content World

Take back control of your audience. Get your distributed content guide now: