Our story.

Who is PostUp?

PostUp is the leader in email and audience development solutions for publishing & media brands. We help you reach, grow, engage, and monetize your audience directly with first party data. With over 20 years of experience, PostUp delivers business outcomes for the world’s leading publishers, maximizing audience value through proven tools, automation, and strategic services. PostUp is your partner for what’s next in digital publishing.

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At PostUp, we have a history of delivering results.

PostUp email platform logo

Transition Capital Partners acquires PulseConnect and UnsubCentral, rebranding the companies under the new name PostUp. The founder, Joshua Baer, rejoins the company as board member and investor. The rebrand positions PostUp as an enterprise email marketing solutions provider with a laser focus on innovating around the needs of our customers.

pulseconnect email solutions

Datran Media merges with ContextWeb to become PulsePoint. The StormPost technology is renamed PulseConnect.

StormPost completes a major software re-architecture, increasing the platform’s scalability and performance. The platform now delivers 1.5 billion messages per month, with 99.99% uptime and is capable of 10X growth. With over 15 years of continuous development, the company that would eventually become PostUp has the industry’s most mature ESP platform.

Datran Media email service provider history

Datran Media acquires StormPost and UnsubCentral with the goal of combining email and marketing solutions for a growing advertising industry. The merger marries StormPost’s deliverability solutions with Datran’s marketing engine and analytics. StormPost stays in Austin, Texas, and keeps both its brand name and focus on email deliverability.

UnsubCentral 2003 email compliance

In December 2003, the CAN-SPAM Act becomes law. PostUp founder Joshua Baer creates UnsubCentral to help emailers navigate these new rules for email compliance. UnsubCentral is the first company to offer email suppression and campaign performance management solutions for advertisers, agencies and affiliate networks.

SKYLIST 1996 email service providers

Joshua Baer creates Skylist in his dorm room at Carnegie Mellon. Armed with a vision to create an email service provider that stands apart from the rest, he works to develop an email product called StormPost.

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