Video: Practical Tips for Email Audience Development

audience development digital publishing mediaDid you know your email marketing database degrades by about 22.5% every year? Contacts change email addresses, move from one company to another, opt-out of your email communication, or abandon their old email addresses. The only logical solution to this is to consistently build your email list. That’s where audience development comes into play.

In this video we answer the question “what is audience development?” and give practical solutions to why publishing and media companies should have a direct relationship with their organic audience. And to make sure our advice isn’t empty, we’re also offering strategies and tools to keep your email list growing while you turn your casual audience into a relationship audience.

We have found that there is also a “new subscribers bonus.” New subscribers are generally more engaged, so a 20% increase in list size should bring more that a 20% increase in performance. What are you waiting for? If your list isn’t growing, it’s shrinking. Watch this video now as the first step to give your audience development a boost!

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